Tag Archives: #31dayauthorplatform

31 Day Author Platform Challenge Day 23: Offer Thanks

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

<NUDGE NUDGE Have you followed 10 new people yet?>

**Don’t make a jpg like this! Use real, clickable hashtags**

Let’s take advantage of the national day of thanks-giving. Our task today is about uplifting others in a Thank You post. It will feel so good! And will take mere minutes.

If you haven’t been a part of the #writerslift movement on Twitter/#, now is your time to join the party.

Think about critique partners, for example. Find the right ones and they are worth their weight in gold, amiright? These gems of fellow writers, whom you trust to read your work-in-progress, provide constructive feedback and help you improve your craft. They can act as a sounding board for ideas, catch typos and plot holes, and offer fresh perspectives on your writing. They are not only helpful, but supportive and committed. Aren’t they worthy of celebrating? Let’s give them a shout out of gratitude today.

If you don’t have CPs at the moment, think about people who have helped you in any way this week or month or year. There are plenty of people that are helpful! You don’t have to know them personally. Maybe their mentor texts or inspiring feeds got you through a rough patch. These fellow creatives you’ve never met would love to know you appreciate them. Why not reach out and and connect by tagging them with a short flattering post?

Today, Day 23, we are showing fellow authors some (virtual) love.

We’ll do that by giving them a shout-out across all your social media outlets using the hashtag #writerslift. This task is another example of how an automation tool is handy. You only have to post once if you use a scheduler, and it’ll go out to all your outlets at once.

Publicly acknowledging people not only shows gratitude, but boosts their profiles and helps to establish them as respected members of the writing community. You know they’d do it for you! In fact, they probably already have. It’s a part of supporting each other. Rising tides lift all boats, right?

Make it pretty with a Canva-type app, or make it a simple text post. Your call. While of course it’s honestly the thought that counts, this is one rare time I suggest a regular post vs creating a graphic. Why? As you can see in the .png I created above, there is no way to tag my CPs in the image, so I have to tag them each all over again in the post–and I have to add the #writerslift tag to the post anyway. WHY DO I MAKE THINGS SO HARD FOR MYSELF lol. Just make a simple post for this.

Some tips for creating feel-good #writerslift shout-outs:

  1. Be specific: Details, baby! Use full names and highlight what they’ve done to help you. Did they catch a major plot hole? Publish a PB that inspires you to be a better writer? Support you when no one else thought you could do it? Give credit where credit is due.
  2. Be generous: Don’t be shy. Offering praise to someone who has helped you means A LOT to them, esp if you’re not the touchy-feely type. It can help strengthen the CP bond. Knowing it had an impact on you can help encourage them to be helpful to others again in the future. And it will warm your own heart at the same time!
  3. Be authentic: Don’t write a generic post just for the sake of giving a shout-out. A list of names is great, but it’s virtual lip service. Write with sincerity and share genuine appreciation. If you can’t be specific to any one piece of feedback for whatever reason, it’s okay to thank them for their support over the years or months. The important thing is you are sharing gratitude.

You DON’T have to go big or go home

The kidlit industry is FULL of kind-hearted, helpful people like you. Shout-outs like this keeps that supportive feeling alive. Simply saying thanks to one person can make you both feel good! (No need to gift them, a simple THANKS is all that’s needed.)

One great example of an AMAZING week-long show of author love in May, created and run by fellow PB author @SylviaiChen. It’s a (free) weeklong co-celebratory event with prizes that is everything our Day 23 is about: uplifting and recognizing our fellow writers and illustrators! What an effective and thoughtful way to give mass shout-outs! This goes above and beyond any shout-out Tweet I would have thought up. Don’t worry, I don’t expect level that from you! She probably worked on that for months. You can take 11 mins 🙂

Recap: Send (several) posts thanking your crit partners and anyone who has helped make you a better writer, and use the #writerslift hashtag. Be specific with the appreciation if you can, and don’t tag too many people in one post.

Share the love!

PS I am thankful for you, cheering me on and helping keep me accountable this month!

31 Day Author Platform Challenge Day 12: Freebie Making

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Before we start, have you followed 10 new people yet?]

Make it and they will come

Remember in Day 10 of our author platform challenge we talked about dangling a freebie to get people to sign up for your mailing list, and in Day 11 we brainstormed ten potential freebies?

Today, Day 12, we are going to pick one of those freebie ideas, and create it.

Loving the idea of the coloring pages, but pre-published? It won’t work as effectively right now. However, feel free to keep that idea on your list. For today, choose a different freebie to work on.

Think about what you want to work on. Consider your areas of expertise, what you are known for, and what topics you are comfortable discussing.

What is my freebie, you ask?

My current largest group of followers is writers. My goal was to give them something of value. I brainstormed freebies that I as a writer find would find useful and unique.

I decided on creating the “Secrets to Writing a Query” as my lead magnet because over the years, as I review my spreadsheet, it appears I have written over 200 of them. Does that mean I have 200 acceptances? Oh by no means no. But it DOES mean I know what DOESN’T work, lol. Yet I didn’t just rely on my own experience. I also looked up what editors and agents have to say about it (like here), and combined that with my own experience. That’s what makes me uniquely qualified to offer suggestions and advice on the topic, IMHO. And I know it’s a hot topic that everyone searches online for tutorials on.

Does it have to be fancy?

I created it in Word. No, it’s not fancy; the emphasis I chose is content, not outward creativity. I am a writer, not a graphic designer. Additionally, I don’t have time to make it look like a business form, nor is that my goal. Sure, I could try running it through PowerPoint or whatever, but done is better than pending. But it’s in black and white with no graphics and it get the point across. So I encourage you to not obsess over making it perfect.

Repeat after me….

Get to work on creating that freebie document or packet so when you install that pop-up and start collecting emails, you are instantly ready to roll. You’ll be able to set the sequence so all new subscribers are emailed the freebie the second they hit the enter button! (I personally set it to arrive two minutes after, so I don’t look too needy, lol.)

Recap: create that lead magnet freebie. Right now.

Feel free to share your pop-up link below so we can sign up to your mailing list and, and see your finished product! Include your link in the comments, or tag #31DayAuthorPlatformChallege and we’ll do our best to find it!

Don’t forget to subscribe (enter yer email in top right column) to be sent these daily tasks directly; you won’t have to remember to keep checking back every day. I don’t want anyone falling behind!

31 Day Author Platform Challenge Day 11: Magnet Ideas

Posted in 31 day author platform challenge, Writer's Platform by

[Psst, before we start, have you followed 10 new people yet?]

a tesla coil plasma glass in close up shot
Photo by Alexandr Drobyshev on Pexels.com

Today will be a little bit of a break. While our email capture conversation continues, today on Day 11 we focus on the mailing list incentive. All we’re doing is brainstorming lead magnet ideas and confirming choices. Tomorrow we’ll work on it.

Today we are coming up with a list of 10 things you can offer as a freebie—your lead magnet— as an incentive to get people to sign up for your newsletter’s mailing list.

What will it take your perfect reader/follower to enter their email in that pop-up you just created? It has to be not only good, but enough…enough for them to hand over their precious addy and agree to stomach yet another barrage of emails.

But in order to do that, we have to think back on WHY we are creating the mailing list and WHO the newsletter is for.

Flip back to those pages in your notebook and peruse.

You might want to create a few different giveaways and rotate them throughout the year. Maybe different freebies for different seasons. Or, you can offer different little gifts to different audiences. For example, if you’re a picture book writer, moms and teachers would probably love coloring pages–but different kinds. [Note on coloring pages: You can work with your illustrator to create them based on your book art, and you both can promote ’em. Bam! You just doubled your reach!]

Grab that notebook and start writing down no fewer than 10 possible giveaways you can create, ones that are “enough.”

Here are some lead magnet ideas for different audiences…

Moms (the ones that might buy your book)

  • custom coloring pages only available by signing up
  • activity pages like word search or mazes not found elsewhere
  • X# new ideas for family outdoor activities related to your book or book theme
  • X# indoor/rainy day activities related to your book theme
  • list of unique craft projects with everyday household objects related to your brand or theme
  • list of freebies given by other authors or publishers
  • recipes for quick after-school snacks as long as it relates to your book or, say, a main character’s favorite food

Teachers (ones that might buy your book or use it in class–target the right age range)

  • custom coloring pages only available by signing up
  • unique classroom activity pages like word search or mazes
  • new outdoor classroom activities related to your book or book theme
  • unique indoor/rainy day classroom activities related to your book theme
  • fun field trip ideas they may not have thought of
  • take-home art or craft projects related to holidays, seasons, curriculum
  • read-aloud tips for keeping the attention of large groups
  • list of resources related to your topic for further study

Fellow writers (FWIW right now most of my social media followers are writers)

  • picture book trends [need to have facts, not opinions]
  • school visit tips [based on your and other authors’ experience, not conjecture]
  • “how to avoid” xxx or yyy [share your journey]
  • steps on crafting something unique
  • advanced editing techniques [these kinds of things only if you’re published]
  • how to get started on relevant to their growth as a writer

Now it’s your turn! I’d love to see what you’ve come up with! Send me an email or comment below.

Recap: come up with a list of possible giveaways you can create or make that you’ll use as your lead magnet

CHECKING IN:

Since we’re nearing the halfway point, I wanted to check in. If all this work has been too overwhelming and you want it slow down, let me know. I’m trying to find the right balance of background work, with creating posts. If you’re like me you might feel like, say, brainstorming newsletter ideas isn’t “action” per se and you’re itching to post. I hope you are still posting away as you normally would and aren’t waiting for permission from me!

FWIW, The only time I personally think you can overpost is when you are saying the same thing or giving the same link over and over. We are getting smarter and know we’d never do that, right? (Except for that time I set up my scheduler wrong and it sent 3 almost identical tweets in a row instead of over 10 days, stop reminding me! Ugh. Physician heal thyself lol).

31 Day Author Platform Challenge Day 10: Pop-ups

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Before we start, have you followed 10 new people yet?]

How to add a pop-up to capture email addys for your newsletter

Now that we’ve (almost?) figured out what our next several newsletters are going to be, we need to find a way to build our email list. Creating the actual sign-up form isn’t a piece of cake, if we’re being honest. Not impossible, but it’s potentially tedious.

Today we create a form on your website that will automatically capture emails for you, for your future newsletter.

Creating a signup form on your website

You need to choose a service that will create a pop-up form for you to add to your website (I’m assuming you won’t create the code yourself). Check with your website host to see if they have one already built in; what a godsend if so! Otherwise check out the many available (always try free first!) services like Mailchimp, HubSpot, ConvertKit, AWeber, GetResponse, ConstantContact. They’ll have pop-up templates you can customize to match your brand.

Anyone who signs up via the pop-up will be set aside and placed in an email list for you. Many services also offer newsletter templates you can create and send directly from their site, without having to download and transfer the list, so look for that.

I’m all about as few steps as possible. But I’m also about as cheap as possible, if I’m being honest. So do your homework. Right now I’m using a relatively seamless plugin, but TBH it took two days of research to figure out, and another to implement. I first went with Mailchimp but then added MailPoet plugin meaning ultimately upgrading ONCE AGAIN to do it all from WordPress. I guess simpler does have a cost that is worth it. At any rate, it’s done. If you are at any page of my website, it should pop-up in five seconds.

Starting steps:

  1. Find out things like where do the emails go, if you are notified when people sign up, how many free addresses allowed, etc. (With free the MailPoet I now use I get the first 1,000 addys for free—but as mentioned I had to upgrade a few levels of WordPress to be able to add the free plug in…is anything worth it ever easy?)
  2. Pick and personalize the look of the pop-up form from a template they provide. Adjust colors and fonts to match your brand.
  3. Determine when and where your pop-up form will show up. You should be able to decide if it appears on every page of your site, if it fades in or sparkles, how long it stays up, does it appear when people arrive at your site or when they leave, etc.
  4. Use a strong or fun call to action. Tell people WHY they should sign up for your newsletter, what to expect, and what they’ll get in return. “Sign up for my monthly newsletter chock full of industry insights and news, and get a free xxx. Offer ends Dec 31st so sign up soon!” (In that example, starting Jan 1st you can reword the offer and have it expire a few months later.)
  5. Add it your website asap. No excuses for waiting. If it’s not perfect, fix it later. JUST GET IT UP! Done is better than perfect! Most form builders will provide the code needed to add to your website so you just copy and paste. Some offer simpler drag-and-drop option. (My upgraded plug was a download so I didn’t have to open a new account.)
  6. Now go to the program where you created the form, and figure out a sequence of events that happens once people sign up. Do you want a confirmation or Thank You email to be automatically sent once they hit ENTER? Create it now. They’ll walk you through it.

Does this make sense? Take your time.

Do your best to make it happen today. Create the form. See it through, even if it’s a PITA (pain in the ***). You don’t have to go live today, just have ALL the groundwork done today.

Recap: create a pop-up sign-up form for your soon-to-be launched newsletter.

Tomorrow we start working on your “lead magnet” — the incentive to get people to use that sign up form.

31 Day Author Platform Challenge Day 9: Why a Newsletter?

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Before we start, have you followed 10 new people yet?]

Talk Directly to Those Who WANT to Hear From You

person holding a pencil and writing on an envelope
Photo by Karolina Grabowska on Pexels.com

Why are we talking about newsletters today? Because you’re going to create one.

Well, today you plan out the Who, What, When, How, and Why of your future newsletter.

One of the problems with social media is that it casts a wide net. Everyone from everywhere is scrolling and watching. You never know who is paying attention so you never know if what you’re saying is being heard.

Think about placing a billboard on a busy freeway.

Yes, a TON of people will see it.

But are they the right people?

I mean, what do you know about those people? They have cars, or know someone with a car well enough to be in one. Or they take public transportation which means they have someplace to go. You don’t know their age, their reading habits, their preference for Italian food. Nothing other than they are driving on that road. You don’t even know if they’ve looked up and read the sign. Is it worth spending time and money to get the attention of these strangers? Sure there are lots so even 5% of those numbers is probably a high number. But dang it’s a lot of work.

Now think of sending invites to a party at your house. Maybe you send 10, or 100, or 1,000. Of that, maybe you get 50% of invitees that end up attending. Or maybe it’s 25%. Yes, it’s a smaller pool of people. But the people who attend know you. They have read the invitation, they know what they are getting into. And they like you enough to set aside time to attend your soiree. While this pool of people is certainly smaller, they are already on your side. They are the right people.

Why am I telling you all this?

Social media is the billboard.

A mailing list is the invites to your house party.

If you’ve never thought about creating a newsletter, this is why it’s time.

A mailing list sends a newsletter to people who WANT to hear from you. They have willingly agreed to it. Why would you invite people you wouldn’t want at your party? That’s the equivalent of wasting time and money shouting in the void trying to talk to anyone that will listen rather (a billboard) than to the RIGHT people that you want to hear your message (your personal mailing list).

Today, DAY 9, we are hashing out your newsletter. We aren’t going zero to sixty right now, don’t panic. We aren’t writing it right now. Today we are going to spend time brainstorming what your newsletter should be about, and how often it makes sense to send it.

If you already have a newsletter, GOLD STAR FOR YOU! You aren’t off the hook, though. Analyze how you’ve been approaching it. When was the last time you applied the below WHO WHY WHEN WHAT HOW questions to your newsletter readers? Read through the rest of this and make sure what you’ve been doing has been the best approach. You can also spend time looking into potential new templates or services, since technology and offerings have bound to have changed since you started. If you’ve done all of the above recently, get yourself a treat and accept this virtual high five! Alas, you still don’t get the day off, lol. Come up with a short newsletter TODAY and hit SEND.

If you need stats on why I am insisting on a newsletter, here are some:

According to marketer Karen Ferriera, studies show a newsletter gets 50 to 100x more click-throughs than a FB or Twitter post. Gaining new followers on either of those two can be 5 to 25 times more expensive than retaining the people you already have on your mailing list.

I am 100% certain that is because your mailing list is full of “your people,” ones you don’t have to keep convincing to like you. They already do, or they wouldn’t (continue to) be on your list. Mailmunch.com says with 2,000 email subscribers and 2,000 Facebook fans and 2,000 followers on Twitter, a tweet will get you an average of 40 views, FB pages get you 120 views…and 435 people will open your email.

So…that’s why we are looking to create a newsletter.

We first need to take a few steps back. Let’s start with: WHY do you want an email list?

Grab your handy notebook and start a new NEWSLETTER heading. Write down the reason WHY you want a newsletter (not just because “Bitsy told me.” You need your own internal motivation.)

Spoiler alert: your “why” is ultimately to build your brand and ultimately sell your books. BUT—this is important—the very second it starts feeling like a blatant commercial to buy buy buy, they will abandon ship and you’ll be left with one person, your Aunt Mary, who would never unsubscribe because she loves you so much and also because she doesn’t know how.

As emphasized by Catia Shattuck’s article in Book Cave, “Remember that while you can use your newsletter to sell more books, the main part of your newsletter shouldn’t be selling your books. Your newsletters allow readers to get to know you, and then, just a small note about a new release will result in them buying your book. If you just use your newsletter to advertise your books, you will lose subscribers.”

Your “why” should really be engagement with your audience. Or interaction. Relationship building. All of those lead to sales. Eventually. A quick sale isn’t what we are after right now.

WHO we are talking to?

In that notebook, describe in detail WHO your newsletter audience is, or who you want your audience to be.

  • Who reads your books — and/or who is responsible for buying them? The clarification is important; I write picture books for 4-8 year olds, but it’s parents–mostly moms–that buy the books. I am not going to write a newsletter to 4-8 year-olds but to parents of them. YA might be tricky as they are minors, so maybe you want to consider a newsletter to librarians and book buyers?
  • How are these people signing up for your mailing list? That might affect or limit who your newsletter audience is. If you think your list of indy book sellers will max out at 10, it might not be a great place to spend your efforts, and you should think of a different audience. (Alternatively you can spend a lot of time and energy and maybe money trying to figure out how to reach that audience and get them to your social media outlets and signing up for newsletter.)

Once you figure out who you are talking to, you can starting thinking about WHAT you’re gonna talk about and WHY.

In your notebook, brainstorm 10 newsletter ideas and things you are comfortable writing about or researching, WHAT you think your audience would enjoy hearing about. Under each idea, make note of why you would write about that topic.

I have one writer friend that has a 4x/year newsletter that talks about where she’s held visits, what books she has coming up, awards or recognition she’s rec’d, etc. While it sounds self-serving, it works for her because of how many books she has out and how full her calendar is, not to mention it’s likable, engaging, and well written. If you are pre-published this broad appeal might not work well for you. Think about what you would say to your audience that is something they want to hear. Can you figure out what it will take to give them a newsletter worth reading?

  • What do you know or could you talk about that would be of interest to that audience?
  • What “felt/need” can you speak to? Tips for overwhelmed moms or moms of twins? Librarians looking for diversity and representation in picture books? Writers of a specific genre or age range looking to become better writers?

In the above example of my prolific friend, her audience appears to be anyone that has purchased her books and might purchase her books in the future, and in that one newsletter she effectively speaks to moms, fellow writers, librarians, PTAs, indy book sellers, and bulk book buyers all at the same time. She has been doing this for a while; it is not her first rodeo. You can work your way up there–pls do not attempt this with your first newsletter. I think at first you need to narrow down your WHO and WHAT in order to perfect your voice before broadening out.

If your brain froze on WHAT your newsletter might be about, here are a few tips on getting the o’ creative juices a-flowin’:

  • Try a mind map to visualize your ideas and see how they connect. Online mind-mapping tools include MindMeister and XMind.
  • Free associate: write down any words or phrases that come to mind, no matter how random they may seem. This can help you to come up with new and creative ideas.
  • Scroll some old blog posts, if you have them. I figured a (very) shortened version of one of mine might make it into a future newsletter of mine.
  • Take a break. Sometimes the best way to come up with new ideas is to stop thinking about it. Walk away. Go for a walk, listen to music, or do something else to relax and clear your head. The reason so many good ideas happen in the shower is that we stopped stressing and allowed our minds to go back to their normal state of creative flow.

Now the WHEN.

You need to decide WHEN. How often will you send it? Monthly? Seasonally? Around major holidays? Think about often you are sent newsletters. You know the difference between too many too often (annoying!) and not often enough (forgetting they exist until you see it in your inbox).

Know that your timing can be fluid. I want to share a super short and simple newsletter from a cookie bakery that I got in May, that floored me with its thoughtfulness and kindness. It came out of the blue, not on their usual schedule. Tell me this doesn’t show they care about their customers!

If you can get to this level of connection with your subscribers, you have won!

Back to your list. Take a look at the list of ten ideas you wrote down. How viable are they? Prioritize them. Given that list, what makes the most sense as to how often the newsletter should go out? Hint:

Weekly is too often, I don’t care how charming you are.

Once a year is not often enough.

Find your happy medium.

Now comes the elusive HOW.

…as in, how will you gather emails, and how will you mass mail/send out the newsletters you write? That will take a bit of looking into that you don’t need to decide now, but will def take time to nail down. How will you send the newsletter out? What service will you use? Tomorrow we’ll talk about email capture services, which is actually a slightly different beast than newsletter distribution. You might find a solution that does both. You’ll need to figure all that out before going to proverbial print.

Recap: You need a newsletter, stats say. What will be the Who, What, When, Why, Where/How for yours?

Now get to thinkin’! Write down all your thoughts. Plan on making changes to these thoughts and plans. nothing is in stone.

31 Day Author Platform Challenge Day 6: How to bio

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Before we start, have you followed 10 new people yet?]

It’s all about YOU!

Yesterday was a big-picture assessment of your homepage.

Day 6 hones in on your Bio, which you need for your website as well as every social media platform you’ve got.

Let’s make sure you are presenting the best possible version of yourself (that’s still truthful of course).

snapshot of Bitsy Kemper's bio page

I sorta cheated on this task, since my home page right now is my bio page, and I worked on that yesterday. But I do need to revisit the bios I have on Twitter (oh, wow, noticed outdated info right away!) and Insta (how long has that link been broken?! Oh and did you know they now let you add FIVE links on your Insta profile?!). I bet you forgot about those platforms and were only thinking about your website! But they are ALL our brand, and they all have bios–even if just five words.

I’ve culled bio tips other professionals (I searched the web so you don’t have to) and blended them with my own advice. For example, Leaders Press lists reasons WHY the bio is so important and offers some tips of their own. So today we create (or enhance) it.

How to create a writer’s bio:

First off, think about your audience. Who is reading this bio? Is it parents, past and potential buyers of your books? Specialists from schools and libraries considering whether to book you for an author signing? Kid fans? Literally picture them in your mind as you write your bio. As we’ve talked about, different platforms will have slightly different audiences. It’s OK to vary them. Every social media outlet doesn’t have to say the same thing in the same words.

Secondly, write it well! Be engaging! If you can’t write a good bio about yourself, can readers trust you can write a good book? Remember you are your own brand. Your bio needs to reflect who you are, so that when someone reads it, they “get” you. Some great examples of writing in your own voice are here offered by Rocket Expansion. Granted, those are mainly jacket flap bios, but you get the idea. This bio isn’t for jacket flap, which has an even more centralized audience—potential and current reader/buyer OF THAT BOOK. Right now, work on your webpage since it’ll be the longest. Adapt accordingly for Insta, Twitter, etc.

Third, don’t sweat wordcount. It can be as simple as a paragraph. Don’t bore anyone by cramming in too much information no one needs. (You’ll have stricter parameters on most of the other platforms.)

Lastly, don’t forget a CALL TO ACTION! More on that below.

On websites, I’ve always appreciated the almost-all-encompassing two or three sentence bio, followed by a few paragraphs of more-detail-that-isn’t-crucial-but-is-nice-to-have. That way, if your reader only has a few seconds, they can get enough from those first few sentences. It’s something they can cut and paste if they need to introduce you. To nail down the super short “elevator pitch” of your bio, check out Scribe Media (scroll about halfway down to Template heading). 

OK, let’s get down to it. What should you include on your bio page?

YOUR HISTORY

  • Where you’re from, and where you live now. I like to keep this generic, as in “from NY, now live in CA” as I honestly don’t think it’s anyone’s business what town or exact city I live in. Plus, with cybersecurity issues, you don’t want to give out too much info on yourself. But if you have an unusual city name, like Boring, OR – please keep it! Have some fun with it.
  • Personal info but IMHO only AS IT PERTAINS TO YOUR WRITING such as if you write about the environment and you have a biology degree. Or, say, if you mainly write male characters b/c you are a mom of four boys, talk about how they influence story ideas or creative work hours.
  • Toss in some “PERSONAL TAGS” like something you’d call out on a main character to show their personality or make them memorable. Do you love Orange Crush? Root only for the Mets? Enjoy fly fishing? Hate the Oxford comma? Show readers what makes you uniquely you. Be relatable!
  • Recognition or awards you’ve received. Go ahead and toot your own horn! But no need to be a jerk about it. “I was excited to win the MOMMA 2022 Book of the Year” is different than “I beat out 200 other mostly-lame entries to capture the coveted award that most other authors only dream about” which makes you sound like a poo-poo-head. Be specific, spell out all acronyms, and give dates/years (unless it’s over 8ish years ago as then it’s old news so don’t give the year). Bonus points if you can toss in a few kid-friendly things like “baton champ of 5th grade” or “voted worst penmanship in 12th grade.” Remember that note about being relatable?

YOUR NOW

  • Books published. If none, don’t say you’re unpublished. Consider saying something descriptive like you have “a middle-grade novel for shy girls in the works.” Find tips for unpublished writers from Gatekeeper Press here.
  • Your main age level and genre. For example, although I have CB and MG manuscripts that I’m working on, I am mainly a PB fiction writer, so that’s what I talk about. If I get published in the other age ranges, I’ll talk more about them. If you say you “write for all ages” then it looks like you’re unfocused. It’s more impressive to be specialized.
  • ALL your current social media handles WITH LINKS. (Exception: if you haven’t updated Pinterest since 2006, say, don’t include it.)

YOUR PHOTO(S)

  • Headshot that’s within the last 5 years please! NOTE: HEADSHOTS ARE TOMORROWS TOPIC. Cute, old selfies are fine as long as there is a reason (say, a book signing) current ones are also there.
  • People love pets so feel free to also add a few of those.
  • Book covers! Add all of ‘em.  Feel free to have the pic linked to an indy book store where the book can be purchased—but do NOT say anything about buying the books. Simply have the linked book cover images.

YOUR CALL TO ACTION

  • Don’t miss the opportunity to ask people to leave a comment, sign up for your mailing list, click on a link to your blog or recent recorded interview, follow you on social media (with links), etc. Do NOT have the call to action be a sales pitch. No one likes that. It ruins the great impression you’ve just created.

Did we miss anything? Let me know if you have crucial info you think has to be included.

Once you hone your revised bio, make sure you update your bio’s main points on all your social media accounts. They don’t have to be exact; as mentioned, most people have slightly different personalities on each platform. But make sure they sync up and make sure they are all current.

Recap: Update and rework your bio(s!) as needed. Make sure each social media service you use has a bio that fits the audience (adapt your new one accordingly).

Happy multi bio-ing!