Are Books Selling?

Ah, good ol’ book fairs

Who knew that within weeks the words “viral” and “virus” would have such polarizing connotations? The year 2020 sure is a unique beast. As authors, we’re forced gifted lots of home time to create. The longer we’re home, the more (ideally) we’re writing. Hooray for opportunity.

One of my first thoughts has been, “I better make sure my stuff is good. With everyone else home with all this free time, writing and rewriting, there is going to be more competition than ever.”

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Capture that creative energy!

My next thoughts are, “Wait…with everyone home writing, who is out there buying? Is it even worth submitting? Will it sell?”

I did some digging. Talked to friends and colleagues–authors, illustrators, agents, big publishers, small publishers. Researched a bit–the big picture international news down to smaller scope of our children’s book industry. I wanted to see for myself:

What is going on in the publishing world? What will it look like ahead?

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I’m no expert (my Econ degree and MBA play no part in this post!). I’m just a curious author that likes research and is concerned about our future. I know other authors are wondering too. Here’s what I’ve found:

For those TLDR types, lemme say this: Yes, books are still selling (but they are slowing). No, it’s not horrific (changes will come about slowly, and even if the world is magically back to normal tomorrow, we will still see small repercussions down the line in a year or two). Yes, there is a big uptick in pandemic plotlines and both agents and editors are saying KNOCK IT OFF. No, there is no reason stop writing and submitting–as long as it’s your very best work. So no panicking, OK? Keep creating. It’s what you do.

  1. Books are selling. Great! But of course numbers aren’t as high as usual. A study in Sweden shows a sharp decrease in March sales compared to last year (boo), but an uptick in online sales greatly softened the blow, and the LA Times reports the new ABA-backed online-only Bookshop.org has reported a 400% increase in sales since opening in February (*crowd cheering*). Marketwatch states overall book sales have been driven by juvenile nonfiction in particular, which are up 25% year-to-date, and up 65% for the six weeks ending April 11, according to NPD BookScan. “We definitely seeing an uptick in kids’ educational and activity book sales this week,” reports Kristen McLean, NPD books industry analyst. Sure, bookstores and libraries are temporarily closed, tradeshows (where many small publishers rely on sales) have been cancelled, and those free e-books don’t always cut it for parents and kids…yet people are still reading, and books are still selling. Publishers reiterate to me that most sales are activity books (understandably) and series (books they can rely on). Debuts–if an author/illustrator can hold a successful virtual launch–are doing OK but not as good as if they were live or on tour. [Side note: You can help your friends and indies by ordering ANYTHING from your local bookstore as they likely deliver; not only will they appreciate it but it might keep them from going under. Ask your friends to do the same.]
  2. Agents and publishers are still buying. Work-for-hire is still assigning. But…likely not as much. One reason is, due to slower sales, many books they were going to release this summer or fall have been pushed to next year or later, so they won’t need as many titles in 2021 or 2022–the timeframe the title they’d sign today would be released. And if they think sales are going to continue to drop in the near future, they might not take on as many new titles…making them pickier than ever. And they’ll have to be choosy…agents are saying their inbox is fuller than usual (one said even though she is closed to both queries and submissions and only accepts via her website anyway, ever-eager writers are blatantly subbing directly via her email regardless)(not cool!), and The Guardian reports some publishers are seeing a three-fold uptick in submissions! [Side note: It doesn’t mean the pool of writers is better, but it does mean it’s much bigger. It’s harder to get noticed. How is yours unique? Better than the others? You don’t have to submit any or every thing you’re writing right now. Just keep writing. Maybe it’ll turn into something (better) down the line.]
  3. Think you’ve got a great idea for a story that takes place during a pandemic? Well so does everyone else. Not only are publishers and editors already tired of seeing dystopian (especially pandemic) plotlines, the main issue is timing. As agent Jennifer Laughran points out, “publishing is a long game.” While the world may be changing overnight, our industry moves slowly. A book takes a good 2 to 5 years to get to market. The last thing a 12-year-old kid will want to do is relive the time their own 8-year-old self was quarantined at home. Without toilet paper.

Bottom line: like every industry in the world publishing is slowing–but all signs point to us doing okay in the long run. The future of publishing may be changed for good after this. Maybe even for the better. But it won’t change overnight. Stay positive. Keep on plugging away, giving it your best. And maybe happiest.

Seeing as we are now living in a real dystopian society, it might be time for ideal worlds to make a comeback. Let’s lighten up.

-Bitsy Kemper

True or False: SCBWI’S “The Book” Has Live Links [Hint: TRUE]

First let me say that SCBWI’s “The Book” is an online, members-only resource that I’ve always said is one of the single most valuable pieces of membership. You can also have it printed-on-demand and mailed to you, which I also recommend, as I’m tactile as well as visual and like being able to flip through it manually. But the online version IS WHERE IT’S AT! But recently I’ve realized many, many SCBWI members have no idea what the book is, what it offers, let alone how to use use it. Stick with me as I explain the #1 use most people DON’T KNOW, BUT NEED TO.

If you’re unfamiliar with the book, for the most part it’s an up-to-date listing of kidlit editors and agents. It lists names of head honchos down to assistants along with how to get a hold of them, websites, policies, expected turnaround time, etc. More importantly, I think, it clarifies what each house wants and doesn’t want. It offers A TON of other stuff to (how to format a manuscript, write a query, etc), but for now, let’s focus on the list of editors and agents.

Here is an example of detail provided in the Market Survey portion for one house, redacted since the information is proprietary (Note: there are over a hundred pages of listings, each page with 5-6 house per page):

NAME OF PUBLISHER (An Imprint of NAME) PO Box XX TOWN, STATE ZIP (PHONE); FAX www.WEBSITE.com Publisher: <first and last name> ASSOCIATE PUBLISHER: <first and last name> Editorial Director: <f/l name> Editor: <f/l name> Associate Editors <names> Description: NAME OF PUBLISHING HOUSE publishes board books, picture books, and paperbacks that encourage young children to explore facts, examine ideas, and imagine new ways of understanding the world. XXXX imprints also include XXX, XXXX, and XX Digital, none of which are accepting unsolicited manuscripts. Only XXX accepts submissions. Distribution via XXXX. QUERY LETTERS: Accepting. MULTIPLE SUBMISSIONS: Accepting. UNSOLICITED MANUSCRIPTS: Accepting for XXX and XXXX imprints. See full instructions at <specific URL given>. Send to <specific email addy>, typical response time 3 to 6 months. PAYMENT: Advance against royalty or flat fee, depending on project. ARTWORK INTEREST: Accepting. Send portfolios for consideration to <email addy diff than manuscript addy>. Will respond only if interested. ARTWORK PAYMENT: Flat fee or advance against royalty, depending on project.

It looks much better in The Book, lol.

Anyway, back to why I’m creating this post. I was recently surprised when I saw someone tweet about her frustration that The Book isn’t the greatest resource. She lamented that sure, there are lists of editors and agents, but it’s such a pain to have to cut and paste every agency’s URL to get more info, or reenter their posted email address. Another tweeter, from a different part of the country, agreed. They were/are both active members.

Even if they weren’t, well, this Book needs a better PR agent! 🙂

To start with, ALL THE URLS AND EMAILS ARE LIVE HYPERLINKS!! There are soooo many websites and emails in there that The Book couldn’t possibly bold or underline each one. It would look a mess. But they are live all the same. There might be a few here or there that have been missed (I mean, there are literally thousands of them in the 322-page document) but I think a solid 98% are good to go. What a timesaver! A thing of beauty!

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When it turns to a hand –YES! — it’s a hyperlink!

Here’s how you know if a website is hyperlinked: hover your pointer over the URL or website. Your pointer should change from the arrow to a hand (at least, that’s what my laptop defaults to). Tap or click the words/phrase that the hand is hovering over and VIOLA! you are taken directly to that site, no highlighting and opening another tab and cutting and pasting and hitting enter needed. If someone’s complete email address is given, and you click or tap the provided email address, your computer will automatically open a new window and create a new email with that address in the “To” or “Send” section, from you. No highlighting the address, copying and pasting, opening up your email account, composing a new email, pasting the name into Sender, etc…. *trumpets sound, confetti is thrown* Yes, it really is that easy.

There are soooo many other ways The Book can make your writing life easier. But for now, soak that up. Explore. Enjoy. Click away.

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image from vectorstock.com

I’ll highlight some other sections later.

Wasting Time Interviewing Wrong Agent?

Photo by Ryan Franco on Unsplash

I was presenting at a workshop where they held agent pitch appointments, also called Agent Meet & Greets. Several attendees ended up disgruntled. And they shouldn’t have been.

Let me take a step back.

Photo by Amy Hirschi on Unsplash

What’s an “agent meet and greet,” you may ask? At this one, attendees paid a certain amount of money for 10 glorious minutes of face time with any or all of the agents that were attending the one-day conference. Writers weren’t allowed to hand over their manuscript directly, but could:

  • ask about the agent (are you editorial–do you give feedback on manuscripts or do you only submit as is? how many clients are you actively subbing right now? what kinds of stories do you like and tend to submit: humor, sci fi, YA, etc)
  • ask about the agency (how long has it been around? where is it headquartered and is that where you are located? how many are in the office? [<–technically they should have already looked up that info but I digress] are you autonomous or does the Director play a strong role?)
  • ask about the industry (do you see many historical fictions these days? are picture books selling well?)

Mostly, though, (smart) writers were there to use the 10 minutes to talk about their manuscript and ask for feedback. If we’re going to call a spade a spade, mostly people were hoping that after discussing the manuscript, the agent would say “sounds interesting, send it my way, I’ll have a look.” They were there to pitch their story to the agent in hopes of getting representation. And that’s fair–nothing wrong with that. Agents know that coming in–in fact, that’s why there are there too! They are looking for new talent/work. Win win.

Photo by Green Chameleon on Unsplash

But as in every potential relationship, not all work out. Even when they were SURE this one would.

Several people lamented to me that their agent meetings “didn’t go well” because the agent didn’t like the manuscript, or didn’t ask for them to send it in. They felt they wasted their time and their money. But that’s not true!! That meeting still went well. In fact, it almost went better than if they asked for the entire manuscript to be sent in.

Almost.

Listen. If the agent wasn’t a fan of your submitted work/idea, or if you didn’t get the feels, THEN SHE ISN’T THE AGENT FOR YOU! You 100% still had a good meeting. How? You now know that agent isn’t for you. The last thing you want is someone not committed to you or work work, or a contract with someone you don’t get along with. An agent is someone you’re going to be working with for a long time–you want a good working relationship based on mutual trust and effort. If she isn’t into you or your work, it’s GREAT that she let you know (and I’m sure it was a gentle let down). It’s now a confirmed data point vs an unknown. 

This applies to interviewing almost anyone for anything–once you’ve said or heard no to/from that person, you are that much closer to saying yes to the right one. This “No thanks” was time well spent. In the case of the writing world, you aren’t getting your hopes up by emailing a proposal or query or manuscript to someone that on paper looked perfect only to wait six months to get a form rejection letter back. You already know this isn’t the agent. Seriously, that is good information. In other industries and situations, you can confidently say, “we avoided making a mistake by hiring that one.” It’s not idle effort. The important thing is that you’re getting yourself out there, seeking.

Photo by Japheth Mast on Unsplash

I once had a dream agent that I found out about, read all I could about her, practically memorized the agency website as well as her bio page, and followed on her on Twitter. She was hilarious. We had the same sense of humor. I KNEW we’d be a great match. I couldn’t wait to meet her at a conference. But once I met her in person…wow. Does. Not. Equal. We were sooo not a match. While she was a great agent for others, there was no way I wanted to work with her. And I never would have known for sure had I not met her in person. It was not a waste of time. It saved me time.

Think of if this way: now you can get moving focusing on someone else to grow old with. The right someone else.

Photo by Rubén Bagüés on Unsplash

How do I Find an Agent?

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Google “how to find a literary agent for children’s books” and you’ll get 1,580,000 hits. Over one and a half million! And that’s just in the kidlit world. There are many, many theories on how to find one, just like there are many many theories on how to write the perfect picture book. Many roads will take you there, my friend. You just need to start walking. THEY AREN’T GOING TO COME TO YOU.
First things first. You need to make sure your manuscript is print ready. Never send something that isn’t perfect/finished! Has it been copy edited? Have you had more than one other person review it–do you have a reliable/experienced critique partner/group? Have you been working on it for longer than, say, a month? The ironic thing here is that the next thing I’m going to say is be prepared to make changes if necessary which contradicts the “make sure it’s perfect/finished” statement. An agent might have suggestions on how to make your manuscript better, and you might need to make those changes before he or she agrees to represent you. (It’s ALWAYS up to you to decide if and how those changes will be implemented. It’s your manuscript, afterall. Feel free to say “No, thanks” and move on to the next agent on your list if the recommend changes don’t feel right to you.)
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Second, you need to research the right agent FOR YOU, one that will like/accept not only your genre and age range but fits your style. That means your style of writing as well as your style of a working relationship. You do that by researching reputable agencies online and reading up on every agent that reps the kind of manuscript you have–based on what they have already sold and based on what they say they are looking for. Have they represented authors that have books similar to yours? That’s what you are looking for. This may be the only time you don’t want uniqueness. You want someone with relevant experience so they can get you the best deal and offer you the best, most applicable guidance. A super YA agent, for example, might be a crappy picture book agent. It’s a different world. Maybe it’ll work out–see what else they’ve sold. The good news is they will tell you directly on their page what they are looking for and have sold but that bad news is it’s a lot of work b/c there are so many agencies and so many agents.
How to get started researching, you may ask?
  • https://janefriedman.com/find-literary-agent/ gives an excellent overview on finding agents. It’s not specific to kidlit, but is worth reading every word. This post is from 2015 but still very much valid. Jane gives tips on checking an agent’s track record, what to expect from a good agent (are they members of AAR?), and explains submission guidelines piece by piece. READ IT. I’m not kidding.
  • The very first blog page on that Writer’s Digest site that I’d recommend you read is http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/pubtips. Editor Chuck Sambuchino culled advice from real agents, who Tweeted their top tips on what to do and how to do it. For example, some advice from 2013 that still stands is from agent Jacquie Flynn’s (@BookJacquie): “Check out an agent’s website, tweets, & blog posts to get a sense of her style & taste before you query. Customize for best results.”
  • Speaking of Twitter…I’ll go ahead and quote Chuck from that same blog, who says, “Many, many agents are on Twitter. And by reading their tweets, you can get a deeper understanding of what they seek as well as what kind of writing excites them. Use an agent’s online footprint and research them. Read their blog interviews. Review their website. This helps you better target agents to query, and it also helps you learn more about each rep, giving you information you can use to begin your query letter. For example, ‘Dear Ms. Flynn, I saw your tweet about how you seek irreverently humorous young adult books such as Spanking Shakespeare. For this reason, I think you would like my YA comedy of errors, [Title].'”

Social Media

Social media is your friend when researching agents

  • And speaking of matching up agents with what they’ve already said they like…Have you heard of MSWL? If not, write it down! There is a great website/resource called MSWL — Manuscript Wish List  — where agents regularly Tweet out exactly what they are hoping to find, and the results are tallied and searchable here: http://www.manuscriptwishlist.com You can do a search for exactly what you’ve written, such as #magic #chapterbook #unicorns, and see if there are any matches. It’s worth coming back to again and again.
  • If you’re a member of SCBWI (and if you’re not, don’t be an idiot, join already!), start looking up names and agencies with “The Book” that is online to members http://www.scbwi.org/online-resources/the-book/. Go to the Agents section. It lists websites for every agency that’s worth reviewing. [“The Book” also lists all major kidlit publishing houses, and gives websites and contact information as well as if they accept unagented or “unsolicited” manuscripts (unsolicited means you need to end a query first), if you decide against pursuing an agent.] Narrow down the agencies you like, then look at their agents, and if the agent reps your age range and/or genre and you think you’d get along, then give them a whirl. There are other sources online that charge for this information and may be worth looking into if you don’t have SCBWI access. Either way, always verify your searches with the agent websites and/or agent social media accounts. Do that with a basic Google search.
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  • Wondering about warning signs, such as contests disguised as paid editing services or agents asking for a reading fee? NEVER PAY AN AGENT TO READ YOUR MANUSCRIPT! RUN AWAY, RUN AWAY! [The exception is legit conferences where you submit your work for a fee in exchange for a critique/feedback, or fundraisers like #PensforPaws where agents (or editors) donate their time to giving you feedback and the money goes to charity. These are NOT solicitations for representation so don’r count as creepy agent maneuvers.] Tally up sleeze-meter readings with help from this list created by “Writer Beware” http://www.sfwa.org/other-resources/for-authors/writer-beware/agents/
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In all honesty, you don’t NEED an agent in the children’s book industry. If you ask me (and you did) I suggest you take all that time researching agents and spend it perfecting your manuscripts. You can submit to many editors and publishing houses directly.  The key is always quality writing, not the agent that submits it. 
The bottom line is: just like when writing your manuscript, DO YOUR HOMEWORK. Perfect your work. Research out a few solid agents that will work FOR YOU, submit per their exact submission guidelines, and see what they say. If they all pass b/c they say your manuscript isn’t ready, well, you know what your next steps will be.
If they like it, well, wasn’t all that work worth it?
Write on!

Revision: Taking A Step Back

 

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Have you ever been asked to read a friend’s manuscript, and, well, their work was borderline horrible? But that friend is so clueless that he/she thinks it’s PERFECT and is honestly thinks a movie deal will be offered any day now?

Well I’ve been that friend. My first drafts were horrible. In fact, I didn’t even know they were drafts. I thought I had a final product. And I thought I had a GOOD final product.

After the first pieces of feedback, I got busy rewording a few things here and there, changed a description or two. What I didn’t realize is I was waaaay off the mark in what needed to be fixed. It wasn’t a matter of copy edits. It was the story overall needed some attention. “Revision” was something that needed to sit tight while bigger issues were figured out.

Here’s what I wish helpful folks would have told me:

Dear Bitsy,

Thank you for the chance to review your manuscript. It’s a charming concept with some wonderful moments. But it needs a bit of work.

A book is a story, a destination. HOW you tell the story is almost more important than WHAT the story is. Both need to be solid.

A simple question to ask yourself is: My books is about _______ but underneath it’s about ________. Wanting to dance, for example, is really a story about wanting to find a partner, or wanting to belong. Knowing what your character wants is what your story is about. Continue reading

Current Status of Children’s Book Market, according to SCBWI NY 2015

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Ah, so much went on at the international conference that I’m still basking in the fruitfulness. I’m pretty sure that’s not an expression, but you know what I mean. I’ve tweeted out much of the greatness. I’ve culled some more juicy tidbits to share, in random order:

1. Webinars are popular and great for those farther away from the masses. Expect to see more.

2. Webinars are NOT a replacement of in-person conferences, workshops, or gatherings. They are in addition to them. Nothing beats face to face contact.

3. Editors and agents find/book authors and illustrators at conferences, people they wouldn’t otherwise hear from. Repeatedly. Attend roundtables, submit your work for critique. The additional cost is worth it.

4.  With the field so crowded, editors and agents are looking for something that “blows them away.” Really good no longer cuts it.

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5. There’s no award for speed in this industry. Give your work the time it deserves.

6. Hardcovers, after a bit of a slump, are on the rise!

7. Picture books are getting shorter, funnier…”an economy of text.”

and, my favorite takeaway from the enter conference:

8. “The importance of what we’re doing will never go away”

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Thoughts? Comments? Bring ’em.