Who knew that within weeks the words “viral” and “virus” would have such polarizing connotations? The year 2020 sure is a unique beast. As authors, we’re forced gifted lots of home time to create. The longer we’re home, the more (ideally) we’re writing. Hooray for opportunity.
One of my first thoughts has been, “I better make sure my stuff is good. With everyone else home with all this free time, writing and rewriting, there is going to be more competition than ever.”
My next thoughts are, “Wait…with everyone home writing, who is out there buying? Is it even worth submitting? Will it sell?”
I did some digging. Talked to friends and colleagues–authors, illustrators, agents, big publishers, small publishers. Researched a bit–the big picture international news down to smaller scope of our children’s book industry. I wanted to see for myself:
What is going on in the publishing world? What will it look like ahead?
I’m no expert (my Econ degree and MBA play no part in this post!). I’m just a curious author that likes research and is concerned about our future. I know other authors are wondering too. Here’s what I’ve found:
For those TLDR types, lemme say this: Yes, books are still selling (but they are slowing). No, it’s not horrific (changes will come about slowly, and even if the world is magically back to normal tomorrow, we will still see small repercussions down the line in a year or two). Yes, there is a big uptick in pandemic plotlines and both agents and editors are saying KNOCK IT OFF. No, there is no reason stop writing and submitting–as long as it’s your very best work. So no panicking, OK? Keep creating. It’s what you do.
Books are selling. Great! But of course numbers aren’t as high as usual. A study in Sweden shows a sharp decrease in March sales compared to last year (boo), but an uptick in online sales greatly softened the blow, and the LA Times reports the new ABA-backed online-only Bookshop.org has reported a 400% increase in sales since opening in February (*crowd cheering*). Marketwatch states overall book sales have been driven by juvenile nonfiction in particular, which are up 25% year-to-date, and up 65% for the six weeks ending April 11, according to NPD BookScan. “We definitely seeing an uptick in kids’ educational and activity book sales this week,” reports Kristen McLean, NPD books industry analyst. Sure, bookstores and libraries are temporarily closed, tradeshows (where many small publishers rely on sales) have been cancelled, and those free e-books don’t always cut it for parents and kids…yet people are still reading, and books are still selling. Publishers reiterate to me that most sales are activity books (understandably) and series (books they can rely on). Debuts–if an author/illustrator can hold a successful virtual launch–are doing OK but not as good as if they were live or on tour. [Side note: You can help your friends and indies by ordering ANYTHING from your local bookstore as they likely deliver; not only will they appreciate it but it might keep them from going under. Ask your friends to do the same.]
Agents and publishers are still buying. Work-for-hire is still assigning. But…likely not as much. One reason is, due to slower sales, many books they were going to release this summer or fall have been pushed to next year or later, so they won’t need as many titles in 2021 or 2022–the timeframe the title they’d sign today would be released. And if they think sales are going to continue to drop in the near future, they might not take on as many new titles…making them pickier than ever. And they’ll have to be choosy…agents are saying their inbox is fuller than usual (one said even though she is closed to both queries and submissions and only accepts via her website anyway, ever-eager writers are blatantly subbing directly via her email regardless)(not cool!), and The Guardian reports some publishers are seeing a three-fold uptick in submissions! [Side note: It doesn’t mean the pool of writers is better, but it does mean it’s much bigger. It’s harder to get noticed. How is yours unique? Better than the others? You don’t have to submit any or every thing you’re writing right now. Just keep writing. Maybe it’ll turn into something (better) down the line.]
Think you’ve got a great idea for a story that takes place during a pandemic? Well so does everyone else. Not only are publishers and editors already tired of seeing dystopian (especially pandemic) plotlines, the main issue is timing. As agent Jennifer Laughran points out, “publishing is a long game.” While the world may be changing overnight, our industry moves slowly. A book takes a good 2 to 5 years to get to market. The last thing a 12-year-old kid will want to do is relive the time their own 8-year-old self was quarantined at home. Without toilet paper.
Bottom line: like every industry in the world publishing is slowing–but all signs point to us doing okay in the long run. The future of publishing may be changed for good after this. Maybe even for the better. But it won’t change overnight. Stay positive. Keep on plugging away, giving it your best. And maybe happiest.
Seeing as we are now living in a real dystopian society, it might be time for ideal worlds to make a comeback. Let’s lighten up.
How to Easily Work the Camera and Adjust Your (Nervous) Attitude
With videoconference meetings all the rage (if not necessity), odds are you will not escape attending one. And odds are you’ll be attending more and more of ’em, even after quarantine guidelines are lifted. Yep, they are here to stay. Does that make you anxious? If you hate seeing yourself on camera, or were never a fan of meetings to begin with (let alone ones where people CAN SEE YOU AT ALL TIMES), well, suck it up, buttercup. Videoconferencing is here to stay.
It’s making introverts nervous. It’s making teachers–who are already used to teaching–nervous. It’s making people who have attended hundreds of meetings, and held hundreds of meetings nervous. It’s even making extroverts nervous.
The good news is even the most introverted of introverts can succeed–if not enjoy–Zoom. (Or any other videoconferencing app/program/website.) Even if you don’t know how to present yourself on video. Or how to manage distractions that are out of your control. Even if you panic at the thought of being on camera. Maybe you don’t want strangers peeking into your room? The good news is, these videoconference meetings aren’t so bad. They’re not hard to run, and honestly not that tortuous to attend. Even if you’re an introvert! Really.
Here are six detailed ways to make the most out of your Zoom and Zoom-like videocalls, that even quiet-types can put to good use:
Making The Camera Love You
Worried about how you’ll come across on screen? The camera angle makes all the difference. Place your laptop or pc so the camera is at or slightly above your eye level.
Don’t have it on a desk or coffee table looking up or it’ll focus on your double chin—even if you don’t have one. Balance the computer on however many magazines, books and/or shoe boxes needed to get the right height (making sure it’s stable enough to last the entire call without a TIMMBERRR situation).
How close up is too close? I think you can answer that yourself. You know what size is comfortable to look at other people in the meeting, so follow accordingly. You don’t want to fill the entire screen with your face by leaning in too far, and you don’t want to sit so far away that you’re an indistinguishable dot.
Most people sit the same distance as if they were typing along their keyboard—OSHA suggests the best ergonomic position is about 20-40 inches from the monitor. Odds are you’ll need to access your keyboard/screen at some point anyway, so within an arm’s length is the safest and easiest way to sit.
If you want to get down to the nitty gritty on where in the screen you should be, the best ratio is to have your face in the upper one third of the screen, not centered. (Have you heard of the “rule of thirds” in the art world? Our brains naturally prefer to see things in thirds…https://digital-photography-school.com/rule-of-thirds/.) Don’t overthink it though, that top-thirds isn’t imperative. It’s more important that people can see you enough to recognize you, without your face taking up the entire screen.
Experts (Tom Ford and Hank Green among them) emphasize lighting. The recommendation is to have a desk or floor lamp next to you, aimed at the side your pretty little face. Make sure it’s not shining directly in your eyes in a “Where were you on the night of the 12th” kind of way, where you’re squinting. Yes, having it off to the side might make you feel like the moon where one other half of your face is in darkness, but unless you are blasting your car’s headlights, it won’t come across like a yin/yang symbol. (Even if it feels weird to have one side more lit than the other, it actually looks ok, honest, Google it.) For balance, place blank white paper or a white tablecloth under your computer—but Tom Ford suggests making sure the white isn’t visible in the camera frame. Picky, picky.
How fancy do you need to get? This, to me, depends on what kind of meeting, who is there, how well you know them, and whether you’re in charge or simply listening in. As with real life, your appearance can dictate the level of effort you’re putting into a meeting. I realize in the age of quarantine these rules have laxed quite a bit. But they haven’t gone away. People notice when effort’s been put in, and when it’s been blatantly disregarded.
If you are a makeup wearer, apply it a little thicker a darker than normal when on camera. Or not, your call. Have a look at yourself on your computers’ camera before going live to see what the others will see. At a minimum be sure to have foundation and powder, maybe a quick swipe of blush. I always use mascara. (If you wear glasses you’ve got a bonus: no need for eye makeup!)
If you’re not a makeup wearer, no need to start. In fact, please don’t have this be your first time in full foundation and cherry red lipstick, it might freak people out. A touch of powder won’t hurt, though, to soften a shine and even out ones (guys too). And don’t forget, there’s always the beauty filter! (Check your settings.) (Why that doesn’t default to ON is beyond me.)
Overall, makeup is for special meetings. No need to go full hog for Zoom Happy Hour with friends. They’ve seen you at your worst already.
Your hair? Tricky. If you throw a hat on, it will mask your face by shadowing it. Maybe you think that’s what you want. But others will find it frustrating. You can pull your hair back, but be aware that puts your smiling face even more center stage. Do your hair as you’d normally do it if that gathering was in person. Wet hair at least implies you’ve showered, which hey, these days is a win, but come on…
As for clothing, typically it too should be the same as if you were meeting in person…but again, that too carries less weight given our current sheltering-in-place. Do your best though. Skip the PJs, ditch the sassy t-shirts you would never wear in public, no bathrobes, etc. Even if you’re at home and under quarantine, you’re still at work, in a meeting. Studies show that dressing up (or at least not wearing sweats all day) helps you feel more professional and therefore act more professional. A recent Vogue article quotes isolation psychology professor Francis T. McAndrew as saying how you are dressed “…signals something about what you are prepared to do. If you are dressed professionally and you’re dressed up, in some ways that raises your own opinion of yourself, and you want your behavior and demeanor to match the clothes. So, if you’re dressed like a slob and you are in your sweat clothes, you’re either prepared to work out at the gym or clean out the basement, but you’re not doing anything professional or mentally challenging, and that spills over into your motivation and confidence.”
“How to” apply makeup, and what to wear dress tips will be coming in another post. Hint: it’s more than you’d do in person and a little less than you’d do for a TV interview.
Here’s an idea: have enough fun with your background image and no one will notice your face! There are all kinds of sites popping up offering anything from making it look like your living room has a 65th floor view of the city skyline to having it appear you’re sitting on the deck of the Star Trek Enterprise. Some people go so far as to make or buy their own “green screen” so the backgrounds look even more realistic, but it’s not necessary at all. A solid wall works best but anything, even a chair or couch and wall is fine. Open space behind you, like the kitchen though, won’t work–you need a solid background. Find and choose some super cool backgrounds from here, or here or here. Or, of course, choose any of your own images.
It’s easy to take that new image and change your background too; learn how with easy instructions here and here.
Your own wall and home is fine too! Don’t feel pressured to change anything. Be sure to look around and behind you before you hit the “start video” button. Keep in mind whatever you have in your background becomes public. Artwork, photos on the wall, books or food on the shelf, furniture style, family members walking by without pants, etc. If you’re a private person that doesn’t want to invite people into your world, or your friends and coworkers are jerks (looking at you, Karen), then move to a part of the house or room where there is nothing to see and no one can walk behind you. Sit on the floor in a closet if needed. Just make sure you prop the laptop up and you have decent lighting.
If you’re running the meeting and you’re nervous, RELAX! We’ve all had our first video call and we’ve all been there. What you DON’T want to do is belittle yourself the whole time. NONE OF THIS “ack, darn, how do I do this?” or “oh that was dumb, I hate this stuff” or “where is that darn button?” No. Shush. Calmly look for that button or fix what you’re trying to do. Can you tell the difference between, “Can someone tell me how to share a file?” and 35 seconds of, “Hold on, wait, dang it, I thought…no…ack this is…oh there it, no…one of…is it this, no, wait…I’m such an idiot, I give up, can anyone tell me where that dumb share button is?” In both scenarios the leader asked for help. One was a heck of a lot more professional about it. If you simply keep your mouth shut as you look for what you need, then matter-of-factly ask for help once you realize you can’t find it, it shows a completely kind of different leader than if you bumble and grumble around, doesn’t it?
Talk a little louder than a normal conversation—as if it’s a large meeting room and you need to make sure that jerk Karen hears every word you say. (Don’t give her any reason to call the manager this time.) If you’re using a headset with a mic, please for the love of everything that is holy do NOT place the mic so close to your mouth that all those plosive Ps and Ss come across scratchy like nails on a chalkboard. You’re not a pilot, I know you can hear yourself, you do not have the buzz of the engine for an excuse.
Smile. You’re on camera. The whole time. When Marco starts telling that same story he tells every gathering and you look over to Janice to roll your eyes like you normally do….well, not a good idea. Literally everyone can see you. And if it’s recorded, well…they can see it forever…
If you hate being on camera and are worried about being stared at, unless you are the presenter, relax. Everyone is NOT staring at your or watching your every move. (Don’t flatter yourself.) There is too much going on for anyone to be watching any other person for too long. You are one of many attendees. Listen and participate as you would a regular meeting.
If you are the presenter, yes, people will be looking at you almost the whole time. But they’ll also be looking at others in the meeting, their cat, the slides or materials you are discussing, etc. Don’t feel like you are under a microscope the entire time. You’ve held meetings before, right? This is barely different.
One more favor. Please. DON’T GREET EVERYONE AS THEY JOIN THE CONVERSATION. Would every single person seated greet every single person by name as they walked into the conference room? No. Don’t do it here either. It’s understood they can see you’ve joined. You’re on camera: wave. The meeting organizer can say “looks like Tavisha just joined, right now we are talking about xxx” and keep on topic without offering her the opportunity to say hello. If you’re in charge of the meeting, when you send meeting information let them know you’ll allow them time afterwards to chat and be social, and ask attendees to please refrain from greeting everyone as they join. Or, offer them 15 minutes prior to the call to sign in early to chat and catch up.
We get it, you’re at home. Distractions will happen. It’s not the end of the world. Try to get back on track quickly. No need to apologize or call attention to the fact your dog pooped or your kid is crying. That just makes the distraction all the more disruptive. Fix it and come back.
If you need to get up and answer the door or use the facilities, do it without announcing it. I swear not only do we not want to know what you are doing off camera; we don’t care…your life is not what the meeting is about. Come back silently and join the meeting in as if nothing happened.
The best way to get more comfortable with any technology is to keep using it. Take a trial run or two or three. Play around with the site/program on your own before your first meeting.
This may sound like a basic Q, but have you ever taken a tutorial? (Don’t be shy or embarrassed about it…for one, no one will know because you’re in the privacy of your own home. For two, there is no shame in getting help learning a new skill. You had to take drivers lessons, right?) If you’re nervous about the call, becoming more familiar with it will ease your mind. Try the “Getting started” or “Video tutorial” links offered on their own site. Zoom even offers free live training; watch the recording if you’re still too shy. You can Google “how to use [name of videoconference]” for even more help.
When you’re feeling comfortable, schedule a Zoom test meeting. Or call a meeting with friends or family to get used to it live. Check in with neighbors or relatives. Call some college buddies. Try any excuse to play around with and use the app. [I’ll offer specific “how to use Zoom” tips in another post.] This way you’ll knock out all those “am I doing this right” and “how do I share a file” Qs. The more you play around with it, the easier it gets. The easier it gets, the less nervous you’ll be.
Overall, treat videocalls just like you would any other gathering. Be nice. Pay attention. Unless you’re running the meeting, you don’t have to talk or participate in any greater way than normal–speak up if you want, be quiet if you want. No big deal.
Soon you’ll find it’s not that hard–and kinda fun. It’s been a while since we’ve seen each other. I mean, even introverts have their limits on being alone, right?