Marketing Yourself with Twitter

Twitter 101 for Writers Part One

The past few writers’ conference presentations I’ve given about Author Platforms have prompted many of the same questions. Most surround social media. I’m gonna tackle one biggie here: Twitter. Let’s look at the very basic concept of Twitter in this post, for the true beginner. How to use it effectively will be a different post, so be sure to keep looking around on my site if you need more help or detail.

“I know what Twitter is, but I don’t know how to use it like I should. Is there a specific process?” “Why do I want to use Twitter in the first place?” “What is Twitter anyway?” Let’s start with the very basics. Here are some definitions of Twitter:

Twitter is the best way to connect with people, express yourself and discover what’s happening. – Twitter

That’s kinda broad. Let’s look at a different definition:

Twitter is a free social networking microblogging service that allows registered members to broadcast short update posts called tweets. –WhatIs.com

Okay, that’s not really helpful at all. Let’s give it one more try:

A stupid site for stupid people with no friends, who think everyone else gives a sh*t what they’re doing at any given time. –UrbanDictionary.com

Haha well that sure is one way to look at it! I view Twitter as a huge cocktail party. You interact as much as you want, you come in and out of conversations as you see fit, you listen to other people rant or rave, you observe trends and popular topics, you initiate some conversations and contribute to others, you walk around to see what’s happening over in that side of the room, and yes maybe you enjoy a few people so much that you follow them around a little bit.

Looking at some statistics, it’s clear that social media is here to stay.

Facebook: 1.23 Billion users as of Dec 2013, 81% outside of U.S. (Facebook.com), 57% American adults, 73% 12-17 year olds (Pew Research)
LinkedIn: 277 million users as of Feb 2014 (Digital Marketing Ramblings)
Instagram (where you share photos and up to 15-second videos, image filters are offered): 150 million active users, 1.2 Billion likes/day (DMR, Feb 2014)
Vine (users share 6-second videos) : 40 million users (Vine)
Twitter: As of Aug 2013, Twitter reports
280 Million users

500 Million tweets/day

Average 5,700 tweets PER SECOND

135,000 new users/day

A tweet, or Twitter post, gives you 140 spaces, called characters, to say whatever you want. “Happy birthday” is 14 characters (without the quote marks), and “Happy birthday!” (without quotes) is 15. With quotes, they’d 16 and 17 characters. Anything that takes up a space, even a blank space, counts as one. The good news is you are forced to be brief. The bad news is it takes practice to get your point across succinctly.

Once you’ve got the hang of 140 characters, why keep going? What’s in it for you? Plenty. When used effectively, Twitter can:

 Build your brand (as an author, not just your book title) Continue reading →

Oh the joys of being part of a tribe. I had a great time presenting “Marketing the @#&! out of Yourself with Twitter” at the Northern CA SCBWI Spring Spirit conference (#SpSp14) on April 5, 2014, held in the Sacramento area. I was surrounded by greatness and the common love of writing children’s books. Being “on faculty” had its privileges too…allow me to show, not tell:

Here I am signing books right next to NYT best-selling YA author Jay Asher (@JayAsherGuy), as he enjoys a laugh with a conference attendee that just bought his book:

Here I am next to author & illustrator extraordinaire Dan Yaccarino (of Oswald, Backyardigans fame as well as lots and lots of picture books) as he shakes hands with one of his many fans:

Here I am in front of Chad W. Beckerman (Creative director and cover designer for Abrams Appleseed, Abrams Books for Young Readers and Amulet Books, as well as Mishaps and Adventures blogger) (@chadwbecks and @abramskids) and Louise May (Vice President/Editorial Director of Lee & Low Books) (@LEEandLOW) as they talk shop, with Dan Yaccarino and Northern CA SCBWI Regional Advisor Patti Newman (@PatriciaNewman) recapping conference success in the background:

Here I am as Tricia Lawrence (@authorblogger), associate agent at the revered Erin Murphy Literary Agency, has a conversation with someone else at the after party:

Here I am next to with the amazing, multiple award-winning, NYT best-selling author & poet Nikki Grimes (it’s almost like she doesn’t know I’m there):

Here I am as Deirdre Jones (assistant editor and rising star at Little, Brown Books for Young Readers) (@DeirdreEJones) talks to BMOC Jay Asher (@jasasherguy) about his success with the hot selling Thirteen Reasons Why YA novel:

As you can see in my rear-view mirror, here are art director Chad Beckerman (@chadwbecks), author Jay Asher (@jayasherguy), and associate editor Deirdre Jones (@DeirdreEJones) as they get ready to head to the airport: