Tag Archives: writing tips

31 Day Author Platform Challenge Day 16: Did You See That?

Posted in 31 day author platform challenge, Writer's Platform by

[Hang on–have you followed 10 new people yet?]

Making moves, and movies

young woman in trendy outfit with notepad recording vlog
Photo by Anete Lusina
on Pexels.com

We’ve posted a bunch of things so far, from the comfort of our rooms or office (and probably PJs). Time to up the ante. Studies show videos get far more views and engagement than simple photo posts on social media. According to Forbes in late 2022, social video generates 1200% more shares than text and image content combined. And get this: viewers retain 95% of a watched video message compared to 10% of a text.

“Why the hay haven’t you been encouraging video all along?” you may ask, in a rather aggressive (and unappreciated, quite frankly) tone. Well, I’ll tell ya. We are authors. And almost by definition that means most of us are introverts. Or maybe extroverted introverts. Who else volunteers to lock themselves up in a proverbial cave most of the day to crank out words on a page that will be edited and rewritten 10,000 times? (That’d be us.) I get you. I get us. The very thought of me asking you to create a video may fill you with dread.

But hear me out.

The video doesn’t have to be of you! You don’t have to appear on camera! (some ideas below) You don’t even need sound! You DO need text, though. Studies show 85% of Facebook videos are watched without sound–but 80% of videos WITH sound and/or text get much higher results. People need to know what they are watching, and why. (They also tend to watch in places they aren’t supposed to have their phones, so the volume is off. Captions are very helpful.) Tweets with video are said to get 10x the engagement than a static post!

It’s time to shine, cupcake

As you can see, to maximize the eyeballs on our content, to drive a higher number of RTs, to encourage engagement, to increase our author platform…we need to graduate to video. I have been an actress since the third grade (not to brag but yeah that was me playing the lead bunny in the school play). I am a ham, I seek out the camera in every instance — and yet, I am still dragging my feet on video when it comes to promoting my own work. It feels so personal, right?! I know I just have to rip off the bandaid and get creating. Or recording, as the case may be.

I know once we get started, it will be easier and easier. We just have to make and post that first one. Or that first five.

Instagram makes it super easy to make videos with text and “stickers.” Canva allows taking a template and adding animation which is ALMOST a video, but that won’t count for today. Find yourself an app or service you feel comfortable working with, like Vimeo, YouTube, Visme, ClipChamp, etc. (Please tell me which [free!] ones you like best! I like trying new stuff.)

I mean, don’t we want a 1200% increase in shares? Of course. If we are in control of that, why wouldn’t we go for it? Today we are.

The video can be 5 seconds, 10 seconds, 30 seconds. Animoto reports Instagram videos that are around 26 seconds long receive the most comments. Don’t be thinking your vid has to be two minutes! (Who has time for that, really.)

Worried about how you’ll look on camera? I have a ton of getting-camera-ready tips on this post: https://bitsykemper.com/zoom/.

Some great tips on creating effective content (do you want to explain a new fact? do a tutorial?) is here from later.com, here from eclincher, and there’s a list of ideas from sproutsocial here.

Camera shy?

Let’s say you loathe the idea of being on camera. You can still use video to up your author platform. Here are some ideas of videos (with sound and text!) that will build your brand that DON’T need to have your smiling face.

  • Book Quotes: Use text overlays to display your own, your favorite, or popular book quotes. Zoom in and out while reading the quote. [Or be holding the book as you read, be standing in front of the printed quote that’s on a wall, etc.]
  • Show Your Bookshelves: Give an inside look at your bookshelves while explaining how they made you a better writer (or reader). Ask viewers to share their experiences. [Or be there Vanna-White-ing it.]
  • Create a Book Trailer: iMovie and other apps make this easier than ever. If you have picture books, talk to your illustrators first–they might have ideas and/or equipment.
  • Start a Live ‘Ask Me Anything’ Session: No need to have yourself on camera, just zoom in a whiteboard with those words as you talk over a short script “Time to ask me anything! Write a question in the comments…” [Or of course, you can have cam focused on your pretty face.]
  • Answer Those Anythings: Record yourself answering those Qs while writing on a whiteboard, flipping through pages, waking through the woods, whatever.
  • Recommend Books: Share fun book recommendations, including your own book(s).
My personal brainstorming space

Those are just a few ideas. I can’t wait to hear what you end up doing! Tell me all about it.

New! Over 80 Publishers Accepting Children’s Books

Posted in Writer's Platform, Writing Children's Books, Writing events, Writing events, promos, contests by

…No Agent Needed!

**Updated as of May 16, 2023**

cute girl reading a picture book to her stuffed bunny
Photo by cottonbro on Pexels.com

Finding publishers accepting children’s books is no easy task! I know because I’ve been doing it awhile. I’ve authored 16 books without an agent. I’m now actively pursuing one, given the tighter and more competitive climate, but am still pitching solo. It’s not impossible, and I know many other kidlit authors/illustrators that are staying commando. Wait, I mean rogue. Agentless? You know what I mean.

image of "closed" sign symbolizing publishers closed to picture book submissions

But as I get ready to submit my next round of picture books, I see more and more publishers that USED to be open to submissions are either closed and now agent only, are at capacity and temporarily closed until further notice, or sadly have shuttered down completely. Some have been bought out by larger houses so their policies have changed, some are simply catching up from the constant influx of subs and are temporarily overwhelmed.

What that means to me is that aaalll those great lists of picture book publishers I’ve bookmarked and found sooo helpful are now outdated. It’s frustrating to have to re-research every link. You feel my pain, I know you do.

[click READ MORE to read entire post and get to list]

Continue reading →

31 Day Author Platform Challenge Day 8: #WritersLift Shout-outs

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

<NUDGE NUDGE Have you followed 10 new people yet?>

**Don’t make a jpg like this! Use real, clickable #s**

How about a break from all that work we’ve been doing? Oh, we still have a task at hand, but it’s not at the level of the others. And it’s still imperative you complete it! This task is about uplifting others. It will feel so good!

If you haven’t been a part of the #writerslift movement on Twitter, now is your time to join the party.

Think about critique partners, for example. Find the right ones and they are worth their weight in gold, amiright? These gems of fellow writers, who you trust to read your work-in-progress, provide constructive feedback and help you improve your craft. They can act as a sounding board for ideas, catch typos and plot holes, and offer fresh perspectives on your writing. They are not only helpful, but supportive and committed. Aren’t they worthy of celebrating?

If you don’t have CPs at the moment, think about people who have helped you in any way this week or month. There are plenty of people that are helpful! Maybe their mentor texts or inspiring feeds. I mean, there are fellow authors you’ve never met that you can appreciate and connect with, by tagging them with a flattering shout-out, #writerslift post.

Today, Day 8, we are showing fellow authors some (virtual) love.

We’ll do that by giving them a shout-out across all your social media outlets using the hashtag #writerslift. This task is another example of how an automation tool is handy. You only have to post once if you use a scheduler, and it’ll go out to all your outlets at once. (Unless you did like I did and somehow managed to have three different posts go out at the same time, in the middle of the night, even though I was SURE I set them to go out over the course of 10 days. I refuse to believe user error, but I digress.)

Publicly acknowledging people not only shows gratitude, but boosts their profiles and helps to establish them as respected members of the writing community. You know they’d do it for you! In fact, they probably already have.

Make it pretty with a Canva-type app, or make it a simple text post. Your call. While of course it’s honestly the thought that counts, this is one time I suggest a regular post vs creating a graphic. Why? As you can see in the .png I created above, there is no way to tag my CPs in the image, so I have to tag them each all over again in the post–and I have to add the #writerslift tag to the post anyway. WHY DO I MAKE THINGS SO HARD FOR MYSELF lol. Just make a simple post for this.

BTW it’s here that I figured out you can post directly to social media from Canva! Sheesh, all this time on Buffer… But I’m keeping Buffer since it lets me schedule in the future, and Canva makes me upgrade in order to do that, and pay $$ monthly or annually. Even though I can stay at that one site and it makes it super easy, I’m too cheap to do it. I’ll go one at a time on this one.

Some tips for creating feel-good #writerslift shout-outs:

  1. Be specific: Details, baby! Mention your critique partners or friends by their full name and highlight what they’ve done to help you. Did they catch a major plot hole? Publish a PB that inspires you to be a better writer? Support you when no one else thought you could do it? Make sure to give credit where credit is due.
  2. Be generous: Don’t be shy. Offering praise to someone who has helped you means A LOT to them, esp if you’re not the touchy-feely type. It can help build the group’s morale and strengthen the CP relationship. Knowing it had an impact on you can help encourage them to be helpful to others again in the future. And it will warm your own heart at the same time!
  3. Be authentic: Don’t write a generic post just for the sake of giving a shout-out. A list of names is great, but it’s virtual lip service. Write with sincerity and share genuine appreciation. If you can’t be specific to any one piece of feedback for whatever reason, it’s okay to list each person’s handle in one post and thank them for their support over the years or months. The important thing is you are, well, lifting them up in the #writerslift.

You DON’T have to go big or go home

The kidlit industry is FULL of kind-hearted, helpful people like you. Shout-outs like this keeps that supportive feeling alive. Simply saying thanks to one person can make you both feel good!

One great example of an AMAZING week-long show of author love in May, created and run by fellow PB author @SylviaiChen. It’s a (free) weeklong co-celebratory event with prizes that is everything our Day 8 is about: uplifting and recognizing our fellow writers and illustrators! She created her own hashtags and amazingly fun Canva graphics that she posts on Twitter and Insta, and has creatively come up with Like and RT incentives. What an effective and thoughtful way to give mass shout-outs! This goes above and beyond any shout-out Tweet I would have thought up.

Don’t worry, I don’t expect level that from you! She probably worked on that for months. You can take 11 mins 🙂

Recap: Send (several) posts thanking your crit partners and anyone who has helped make you a better writer, and use the #writerslift hashtag. Be specific with the appreciation if you can, and don’t tag too many people in one post.

Share the love!

PS I am thankful for you, cheering me on and helping keep me accountable this month!

31 Day Author Platform Challenge Day 7: Headshots

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Before we start, have you followed 10 new people yet?]

Smile for your close up!

Broadway-like lights surrounding mirror of a makeup table

Day Seven of the 31 Day Author Platform Challenge is upon us. We’ve looked at our home page and bio. Now it’s time for…Headshots! (I bet most of you are clenching. Relax. You look better than you think you do. And today’s filters will ensure it!)

My first question to you how recent is the headshot you have on your website and/or the ones you use for social media platforms?

If it’s more than 10 years old, no matter how good it is, it’s time for a change. You can keep and still post that pic, but today is the day you’re going to add a new one that will be your MAIN headshot.

Since I’m not a photographer, I feel it’s best to let some experts give you advice. Some links are below. Common advice across the board is:

  • Be yourself! Let your “youness” shine through. Readers want to know YOU, not a fake version—and they can tell! Your audience needs to know they can trust you.
  • Don’t wear any busy patterns, or excess make-up or jewelry, as they detract from your sweet face, which is what people want to see.
  • Lighting is more important than you think! (It’s really the shadows that can be unflattering).
  • I have a personal aversion to the stoic arm-crossed and other-hand-on-the-face pose. It’s unnatural. No one walks around like that. I beg you to keep your hands at your side, or be holding a book, pen, etc. Unless it’s candid or silly, please don’t be touching your face.
  • Hairstyles change so fast that a hip cut today can quickly date your pic even before your book comes out. Try to avoid anything overly trendy.
  • Odds are you don’t need to hire a pro; cell phones today do an amazing job and even have good editing tools and filters. But a pro will make you look AMAZING and could be worth every penny. Make sure you get a reliable referral, you get a certain number of chances to get a pose you like, that you own the rights, and do the courtesy of crediting them whenever the photo is used. I once had a photographer who came recommended and showed up with backgrounds and cool equipment. She said the top images would come edited, but at the end of the shoot all she gave me was a file with all the raw shots; none of them were edited, and they were all crap. I didn’t know until I got home and opened the file; no calls were returned from then on. So…make sure there is a clause for what happens when you’re unhappy with the final image(s).

Here are some links to more expert tips:

  • Penguin Random House has suggestions to research what other authors in your genre have done.
  • Scribe Media offers examples of good and bad headshots.
  • Site Arcade has even more examples as well as a discussion on backgrounds.
  • Pinterest shows an array of kidlit author examples.
  • Splento.com discusses different kinds of shots used for different purposes.
  • City Headshots specifically talks to actors but does a great job explaining bad headshots and how to do better.

I suggest you spend part of today trying it out on your own. Modern cell phones take amazing photos. Have a kid, neighbor, or friend help. Consider asking for their help on editing as others will see things you don’t.

If you still aren’t thrilled with the results, try again with different outfit, location, lighting, props, etc.

If after a third time it’s still not working, book an appointment with a professional. I bet your local SCBWI chapter will have some contacts or suggestions for you.

IF YOU HONESTLY DON’T NEED A NEW HEADSHOT then your task today is to clean up another website page, the way we cleaned up your home page on Day 5 (go back and look if you need a refresher).

IF YOU DON’T HAVE A WEBSITE AND YOUR HEADSHOT DOESN’T NEED RETAKING, create a cross-platform post that includes your headshot, describing the time you had it made. What was going thru your mind, who was there, what you’d change, etc. Ask other people to share their experiences. Use this as an opp to open up and engage!

Recap: If your headshot is older than 5 years, or if it looks dated or unprofessional, redo it. Today. If you don’t need a headshot, use yours as a conversation starter.

Smile for the camera, now!

31 Day Author Platform Challenge Day 6: Bio, Bio Everywhere

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Before we start, have you followed 10 new people yet?]

It’s all about YOU!

Yesterday was a big-picture assessment of your homepage. Day 6 hones in on your Bio, which you need for your website as well as every social media platform you’ve got. Let’s make sure you are presenting the best possible version of yourself (that’s still truthful of course).

I sorta cheated on this task, since my home page right now is my bio page, and I worked on that yesterday. But I do need to revisit the bios I have on Twitter (oh, wow, noticed outdated info right away!) and Insta (how long has that link been broken?! Oh and did you know they now let you add FIVE links on your Insta profile?!). I bet you forgot about those platforms and were only thinking about your website! But they are ALL our brand, and they all have bios–even if just five words. I’ve culled bio tips other professionals (I searched the web so you don’t have to) and blended them with my own advice.

First off, think about your audience. Who is reading this bio? Is it parents, past and potential buyers of your books? Specialists from schools and libraries considering whether to book you for an author signing? Kid fans that read your books? Literally picture them in your mind as you write your bio. As we’ve talked about, different platforms will have slightly different audiences. It’s OK to vary them.

Secondly, write it well! Be engaging! If you can’t write a good bio about yourself, can readers trust you can write a good book? Remember that you are your own brand. Your bio needs to reflect who you are, so that when someone reads it, they “get” you. Some great examples of writing in your own voice are here: https://rocketexpansion.com/about-the-author-examples/. Granted, those are mainly jacket flap bios, but you get the idea. This bio isn’t for jacket flap, which has an even more centralized audience—potential and current reader/buyer. First work on your webpage since it’ll be the longest. Adapt accordingly for Insta, Twitter, etc.

Third, don’t sweat wordcount. It can be as simple as a paragraph. Don’t bore anyone by cramming in too much information no one needs. (You’ll have stricter parameters on most of the other platforms.)

Lastly, don’t forget a CALL TO ACTION! More on that below.

On websites, I’ve always appreciated the almost-all-encompassing two or three sentence bio, followed by a few paragraphs of more-detail-that-isn’t-crucial-but-is-nice-to-have. That way, if your reader only has a few seconds, they can get enough from those first few sentences. It’s something they can cut and paste if they need to introduce you. To nail down the super short “elevator pitch” of your bio, check out https://scribemedia.com/write-author-bio/ (scroll about halfway down to Template heading). 

OK, let’s get down to it. What should you include on your bio page?

YOUR HISTORY

  • Where you’re from, and where you live now. I like to keep this generic, as in “from NY, now live in CA” as I honestly don’t think it’s anyone’s business what town or exact city I live in. Plus, with cybersecurity issues, you don’t want to give out too much info on yourself. But if you have an unusual city name, like Boring, OR – please keep it! Have some fun with it.
  • Personal info but IMHO only AS IT PERTAINS TO YOUR WRITING such as if you write about the environment and you have a biology degree. Or, say, if you mainly write male characters b/c you are a mom of four boys, talk about how they influence story ideas or creative work hours.
  • Toss in some “PERSONAL TAGS” like something you’d call out on a main character to show their personality or make them memorable. Do you love Orange Crush? Root only for the Mets? Enjoy fly fishing? Hate the Oxford comma? Show readers what makes you uniquely you. Be relatable!
  • Recognition or awards you’ve received. Go ahead and toot your own horn! But no need to be a jerk about it. “I was excited to win the MOMMA 2022 Book of the Year” is different than “I beat out 200 other mostly-lame entries to capture the coveted award that most other authors only dream about” which makes you sound like a poo-poo-head. Be specific, spell out all acronyms, and give dates/years (unless it’s over 8ish years ago as then it’s old news so don’t give the year). Bonus points if you can toss in a few kid-friendly things like “baton champ of 5th grade” or “voted worst penmanship in 12th grade.” Remember that note about being relatable?

YOUR NOW

  • Books published. If none, don’t say you’re unpublished. Consider saying something descriptive like you have “a middle-grade novel for shy girls in the works.” Find tips for unpublished writers here: https://gatekeeperpress.com/how-to-write-an-author-bio-with-no-experience/
  • Your main age level and genre. For example, although I have CB and MG manuscripts that I’m working on, I am mainly a PB fiction writer, so that’s what I talk about. If I get published in the other age ranges, I’ll talk more about them. If you say you “write for all ages” then it looks like you’re unfocused. It’s more impressive to be specialized.
  • ALL your current social media handles WITH LINKS. (If you haven’t updated Pinterest since 2006, say, don’t include it.)

YOUR PHOTO(S)

  • Headshot that’s within the last 5 years please! NOTE: HEADSHOTS ARE TOMORROWS TOPIC so no excuses for an outdate selfie.
  • People love pets so feel free to also add a few of those.
  • Book covers! Add all of ‘em.  Feel free to have the pic linked to an indy book store where the book can be purchased—but do NOT say anything about buying the books. Simply have the linked book cover images.

YOUR CALL TO ACTION

  • Don’t miss the opportunity to ask people to leave a comment, sign up for your mailing list, click on a link to your blog or recent recorded interview, follow you on social media (with links), etc. Do NOT have the call to action be a sales pitch. No one likes that. It ruins the great impression you’ve just created.

Did we miss anything? Let me know if you have crucial info you think has to be included.

Once you hone your revised bio, make sure you update your bio’s main points on all your social media accounts. They don’t have to be exact; as mentioned, most people have slightly different personalities on each platform. But make sure they sync up and make sure they are all current.

Recap: Update and rework your bio(s!) as needed. Make sure each social media service you use has a bio that fits the audience (adapt your new one accordingly).

Happy multi bio-ing!

31 Day Author Platform Challenge Day 5: Website homey

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Hey there–before we start, have you followed 10 new people yet?]

Bringing it home

Welcome to Day 5! Today we are going to apply your brand to your website. We’ll start with your homepage. Let’s tidy up the house so we are proud when company comes over. We’re first looking at your home page because you only get one chance to make a first impression.

Your homepage:

Open your website. View it with fresh eyes, as if you were someone that doesn’t know you, and is there for the first time. As far as the big picture, do you see an author brand? Would a stranger see it? Is your site a visual mess, or is it a place someone would want to stay and linger? Take notes on what needs to change.

Take closer inventory. What is the first specific thing people see and feel? Take notes on the following:

  • When someone sees it, do they get an immediate sense of who you are—but more importantly, is it welcoming?
  • Does it represent the current you, and your brand?
  • Are the colors right? Is font readable? Is there enough whitespace?
  • Is it current? As in when was your last post or update? How would they know?
  • How old is your bio pic?
  • Is every subheading correct, necessary, and relevant?
  • Do you have clearly marked Contact info and links to social media?

RIGHT AWAY, get working on anything that needs fixing. Make notes in that new notebook or document on any work you still need done. Give yourself a deadline to complete it. Even if you end up needing to push the deadline out, give yourself one. Trust me (and science!), it is more likely to happen when you hold yourself accountable by being SMART (remember–Specific, Measurable, Achievable, Relevant, and Time-bound.) If you don’t have time to add the icons and links to all your social media platforms today, write down you’ll figure out how to do it by Friday the 5th and complete it by Saturday May 6th.

If editing a website is above your pay grade and it’s not something you can immediately start on, contact someone today with SPECIFICS on what you would like them to do for you. Not “help me with my homepage” but “change the colors on the homepage, update my contact info, and remove this image.” Give them a (reasonable) deadline too – or at least a timeframe.

I just got done assessing my homepage, and FWIW this is what I realized:

  • My colors were too juvenile so I changed them
  • I hate the random, ugly ads that are generated in the free version of WordPress that I use, so did what I’ve been thinking about doing for years: upgraded to the no-ad version. Not saying you need to! Just something I’ve wanted to do and finally did, whew
  • My “Upcoming Events” list was waaay too long so I shortened it and put stuff from 2020 on a diff page
  • The “long version” of my bio was, well, too long so I pared it down (it’s still too long, but progress…)
  • My tagline, held over from when I spent more time marketing than writing, feels dated, so I edited it
  • My formatting skills are horrendous but I cleaned up a little bit at the bottom (it’s still terrible but it’s good enough for now. I added it to my To Do list to fix later.
  • I added a “subscribe” button in the top right column — please sign up so you get emails on each daily task! (it’s now on the top right of every page)

I was able to handle all of it within about an hour.

Now it’s your turn.

Recap: Take a birds-eye view of your homepage. What needs updating, changing revising? Take note (literally) of larger things To Do and change what you can right now.

Let me know how it shakes out! Leave a comment below.