Category Archives: 31 day author platform challenge

a 31 day challenge for authors to up their social media platforms. Can be done any time of the year, but is held annually in May, starting May 1st.

Welcome to the Author Platform Challenge!

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The 31 Day Author Platform Challenge is an informal program designed to help us authors build and improve our online presence. It offers specific, daily tasks and exercises to help develop our brand, increase our visibility, and connect with our readers. It’s a great opportunity for authors who want to enhance their online platform (and ultimately–but not directly!– promote their work). And, it’s completely free!

Whether you have 16 books or are pre-published, getting and keeping social media attention sure can be a fickle pickle. And since most writers are introverts, the very thought of promoting ourselves creates immediate sweat spots in several places at once. Relax! It’s honestly not that hard and you don’t have to turn into a snake-oil salesman. Just be your honest self, stay supportive of others, and you’re halfway there. Well, a little bit al least.

I created this whole thing in May 2023 to challenge myself, basically, and since no one likes to suffer alone, I asked any and every author to join me in the 31 activities. The details are in the next posts so I won’t repeat myself other than to say the “live” challenge may have ended, but the program can be started at any time. Anyone, even non-authors, can join in anytime. I’ll speak for the inaugural group by saying we are excited to have more friends cheering us on and encouraging us to do our best.

I rearranged the page so now what follows is a post describing the challenge, a post offering tips on how to prepare, and then you’re off to Day 1, followed by Day 2, etc. While you can do it at your own pace, I highly recommend committing to the 31 days. Otherwise real life will have a way of wedging in and the vim and vigor you started with will drop like hailballs. I also recommend doing them all in order (Day 1, Day 2, Day 3, etc), vs skipping around. There are setups and callbacks that make it worth the chronology.

You deserve to treat yourself with dedicated professional “me time,” so make the best of it!

Keep in touch by subscribing to my quirky quarterly newsletter, and/or to my website to be alerted to new posts, and show fellow author support by following the social media of anyone that’s been commenting along the way.

Cheers to us!

Bitsy’s 31-Day Author Platform* Challenge

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woman overwhelmed with social media options
Photo by Dalila Dalprat on Pexels.com

I’m making an effort to up my social media presence. Who wants to join me?

I am going to spend the month of May doing one thing every day that will ripple across my social media outlets, to engage (if not educate and entertain) and grow my followers. Since many writers are introverts, I know marketing and promoting ourselves doesn’t come easily. Being asked to “up our social media presence” can feel like a trip to the dentist. While it’s easy to to put off or “get to later,” it’s really not that hard. We just have to do it. That’s why I created this challenge.

Sure, I’d like to have more followers, what author wouldn’t? I admit I’m way behind where I’ll like to be when my next book comes out. But building a list for potential book buyers is not the only reason I’m doing it. The years of Covid confinement have left me with lingering feelings of isolation, and I’m eager to (re)connect with people.

I’m doing it for me.

Sure, the best time to start building your platform was years ago. But the next best time is now.

Yep, time to get to it. I’ll have a short blog here detailing each task I’m doing, each day, so you can come join and learn along with me. The tasks all differ. Some are creating lists of ideas. Some are specific posts that’ll take 5 minutes to do. Others might take more work, but will still be manageable. I promise. I don’t have all day for this stuff—which is why I’m looking at small, daily steps. I am breaking the challenge down into 31 small-ish tasks that should all add up to making a decent difference. Sorta like eating an elephant one bite at a time. It’s a CHALLENGE to push us past our comfort zone. I think it will help if we cheer each other on along the way.

So, fellow author friends, whadday say?

Will you join in? Leave a message or sign up below to make sure you are committed! (Experts say you’re more willing to follow through on a commitment or challenge if you tell someone else about it. Saying your goal out loud, or posting it publicly, makes us feel more accountable. Do it. Do it.)

*For those unfamiliar with the term “author platform,” I can best describe it in a visual. Picture a group of people. Let’s say they are all authors. One person stands on a raised surface—it could be basically anything for better visibility; let’s say it’s a milk crate. That person is now a little taller than all the other authors around them. They stand out. You can spot them in a crowd. They are an author, on a platform.

You want to be the author that sticks out, that is noticeable in a crowd. You need a platform. In modern terms that means having a strong social media presence. It could be a solid group of Facebook followers (10K is minimum to be impressive these days)(yikes, right?), Instagram, Twitter, or any of the new ones popping up like Post, Mastodon, Discord, Clubhouse…the list goes on and on. It could also include people who subscribe to your newsletter or follow your website. These aren’t people that you blatantly scream BUY MY BOOK to, mind you, they are your friends, your support, your cheerleaders. And if they’ve been ignored for too long, they’ll move on to someone else. I don’t want to lose any more friends! In fact, I want to make more.

So I ask again…who wants to join?!

Photo by Andrea Piacquadio on Pexels.com

www.BitsyKemper.com/challenge

Oh, and feel free to follow my brand-spankin’ new author page facebook.com/BitsyKemperAuthor! It may or may not be one of the challenges!

“31 Day Author Platform Challenge” Prep

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Getting ready

Whenever you’re finding out 31 Day Author Platform Challenge, welcome. While the inaugural program was May 2023, it’s never too late to get started on your own improvement journey! The important thing is to do it in order, and take the time to do each task properly! To be sure you start out on the same right foot the rest of us did, let’s get you started on the right foot.

Prep for the 31 Day Author Platform Challenge:

Grab a fresh new notebook in order to create an ongoing “31-Day Author Platform Challenge To Do List.” You can also create an e-version via a new Word Doc or new To Do list on your phone (the Notes or Keep apps work well). The point is you’ll want ONE separate and central place to keep track of all your thoughts, notes, and To Dos this month–of which there may be many!

Label your official “31 Day Author Platform Challenge To Do List” now. Keep it within reach of wherever you spend most of your online time. Any daily task you don’t need to tackle because you’ve already done it (you superstar you), you can come back to this list and pick something to work on. Any day you complete in a flash or any time you have a few extra minutes, come back to this list.

Note on Author Branding

I’ve made an assumption that you not only KNOW what an author brand is, but that you HAVE or are WORKING ON one. I’m not defining or going into detail on what an author brand means here because that’s a whole different can o’ worms.

  • When I talk about your personal brand, I am referring to how you present yourself to and are seen by the public, the impression you make on readers, agents, editors, fellow writers/artists, and anyone else paying attention. Scribe Media describes it this way: “Book positioning tells someone why your book is the right book for them. Author branding tells someone why they should read your book, as opposed to anyone else’s.” I’d add to it by saying it tells people why to follow you vs someone else.
  • I trust you have already thought about how you are presenting your unique qualities. I trust you’ve figured out what “brands” you as a person, as a writer, or artist. (To not confuse your brand with your image, scroll halfway down this blog post: https://bitsykemper.com/2016/03/10/creating-an-author-platform/.)
  • If you DON’T have an author brand, or haven’t given it a thought, now is the time! Everything we do in the platform challenge will be supporting it. But if yours isn’t defined yet, don’t panic and bail. What we’re doing in these 31 days can help you figure out and hone your brand. You’ll be better prepared when you’re ready to define it when we’re done.
  • For help on creating an author brand, find great posts by Rocket Expansion, NY Book Editors, and PW here, here, and here.

Recap:

Get a new, dedicated notebook to capture a Platform Challenge To Do list. Refer to the To Do List and complete any item on list when you have an easy day or free time. Check out the links above if you need a refresher on what “author brand” means. Don’t use the lack of a solid author brand as an excuse to bail on the challenge (nice try, though).

I’ll be referencing the month of May as that’s when this first started; don’t let that throw you. Do your Day 15 on YOUR Day 15. I’m not checking anyone’s calendar. The point is to take the challenge seriously and to get these things done, even if that means you do this mid-July or the end of November.

I’m excited to have you on board. I hope you root for the rest of us as we will be rooting for you! Drop your social media handles here in the comments so we can follow each other.

And please subscribe to this blog (up top, right column on desktop, below on your phone) to be sure you get each challenge sent to you.

Let’s get platforming! 🙂

31 Day Author Platform Challenge Day 1: Cross-Platform Assessment

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Let’s assess!

Thanks for joining me on the 31 Day Author Platform Challenge. Have you read yesterday’s “31 Day Author Platform Challenge Prep Day” yet? If not, it’s on this page–hit this repost. The rest of us will wait. We need to be sure you’re set up and ready.

Is your notebook or online list handy? (The one we talked about in the link above?)

As we kick off our author platform growth, we have a choice: breadth or depth. We can go all in on a few, or do your best across many. All have pluses and minuses. For this challenge, we are going for DEPTH. We want to spend as time as we can handle on a few chosen platforms, in order to master what best suits our audience. At the end of the month, we’ll have better data to see if we’re reaching the right audience in the right places.

For Day One, as excited as I am to kick things off and start “doing,” our first task needs to be looking at the big picture. That means we’re not mass-posting yet.

We are going to start by taking an overall assessment of our platform, because, to paraphrase a scene in Alice in Wonderland, “If you don’t know where you are going, how will you know when you get there?”

Photo by Ann H on Pexels.com

Grab that notebook or open your To Do list app. Time to take some notes.

Part 1: Where do you stand today?

  1. Write down every social media platform you have an account for. Create a new page for each, writing the name at the top of the page. Let each one have its own front and back page to itself. Include (if you have them) newsletter, website, blog, FB, Insta, Twitter, YouTube, Mastadon, LinkedIn, True, Post…whatever you have. My LinkedIn account is often ignored and I wonder if I still need it. But I’m including it the list since my name (and brand) is still on it.
    • As an aside, I should point out I use the term “platform” several ways and it might be confusing at first. I talk about our “author platform”–meaning how we are viewed online, and I talk about “social media platforms”–meaning the specific app used, such as FB or Twitter. Sometimes I refer to the latter as social media account, or social media outlet, app, site, etc. I assume you’ll be able to follow along.
  2. Add to the list any account or platform you’ve been thinking about adding. For me, I want to start a newsletter. I also want to work on a YouTube channel waay in the future.
  3. Now go to each of your current accounts. On your newly-written-page-for-each (see #1) write down:
    • a. the number of followers you have for each
    • b. the number of people you follow right now
    • c. the audience you currently talk to and/or the purpose the account serves (you may not have thought of it. OK to write ‘don’t know’)

This is your starting point.

Part 2:  Where do you want to go?

You should have one overarching goal for the 31 days (like consistency in brand or more frequent posts). My goal for your (and my) brand is consistency. Not perfection. Not even X#s of new followers, because unless you buy followers, it’s sorta out of your control. You can do everything right but you can’t make someone hit “like” or “follow.”

  1. In your spiral or virtual notebook, write down one goal for each social media platform for these 31 days. You might have a different goal for each. Maybe it’s up FB followers by 30%, increase Twitter by 20%, etc. For me, I want to interact authentically on FB more. For Insta, I want to spend less time scrolling and more time interacting with the right audience. For Twitter, I want to EVENTUALLY grow to 10K followers, but I’ll settle for growing from almost 3K to 5K for now (which I know will take probably 2+ months if I’m aggressive). For LinkedIn, I want to figure out how to best utilize it. I want to start a newsletter and figure out YouTube.
    • If you want to work towards a certain number of new followers, that’s great! But come up with a goal that’s SMART (Specific, Measurable, Achievable, Relevant, and Time) or it won’t happen. I mean, wanting to grow from the 300 followers you’ve had for 8 years to a total of 10,000 in a month is unrealistic. But 30% increase? Sure—if you work for it. A study by the Dominican University of CA showed 42% of people that wrote down their goals were more likely to achieve them. Telling people about the goals increases the likelihood even more, as it makes you feel more accountable. But I want you to write them down simply so you know where you’re going. Place it on your vision board, if you have one. Refer back to it often.

Part 3: Pick your top three favorite or most used platforms and look at some of your most recent posts.

What do you see? Use that newly-created standalone notebook page to write down observations. Ask yourself questions like:

  • When people visit my profile page(s), or see my posts, can they instantly tell it’s “sooo me”?
  • When they read my posts, regardless of the topic, do they hear or see a consistent “voice”?
  • Am I welcoming and engaging?
  • Do I come across as consistent, or haphazard?
  • Is the voice, font, colors, content all in line with my brand?

What will it take to get you to a place where you like the answers to these questions in all these places? Make some observations and come up with some ideas in your notebook. DON’T CHANGE ANYTHING YET. Just make note and write down on each page. (See why I said to give each platform its own two-sided page?)

Can you make these changes and create the perfect author brand in a day? No. But you can work on it from here on. (Am I perfect at this? No, but I’m always “me,” so I know that’s consistent!)

Part 4: Let’s look at time spent, and why.

That app you first went to and looked at in Part 3–why do you spend most of your time there? Who are your followers there now, and is the general potential pool of followers the right audience for you? Think about that for a minute before answering. It’s important.

Interestingly, I realized I spend the most amount of time on Insta, which is probably dumb, because I have the fewest number of followers there . . . so branding aside, that was an instant THINK moment for me: Why am I spending the most amount of time in a place that’s giving me the lowest ROI?

I need to ask: even if I had perfect branding, am I reaching (the right) future customers in this space? Am I there because I am interacting there for fun (which is fine! but make a mental note of it), or am I simply losing precious time scrolling and scrolling? Now that I see I’m there A LOT, if I choose to continue spending time there, I need to ask if it’s someplace worth dedicating more branding time, so that time is better spent. Or, I need to choose another outlet.

I also realized that my LinkedIn profile and followers aren’t honestly the best potential buying audience. BUT I’m not ditching it because it’s a GREAT place for potential work-for-hire. I need to make sure any and all content there is directed at a completely different audience, and modify posts accordingly. TBH I’ve made myself feel a little better about how I’ve been ignoring it, as WFH isn’t a huge priority for me right now. So I realize it needs to take a back seat. I can only do so much!

After reviewing and listing all your platforms…

PICK THREE PLATFORMS TO FOCUS ON THIS MONTH.

**Do not work on all of them, it’s just too much. Trust me.**

When I refer to “across all your platforms” from here on. I am referring to these top three.

We have to decide if a platform where we have low reach is where we want to concentrate our efforts, or if we need ditch and go back to a different one and revive those contacts. Maybe our website is where we have the most solid followers? We need to look into what it will take to reach our preferred audience at whichever social media platform we choose to prioritize. The choice should be based on a combination of what makes us happy and where we’re more likely to find our audience. *scribbles new note in To Do List notebook to do the math for each platform*

[As an aside, you’ll notice I never mention the ol’ TiketyTokety by name. That’s because as big as the chances of going viral there are, IMHO that audience, the demographics, ISN’T a picture-book-buying audience. Teens and 20-somethings and influencer wannabes aren’t shopping for baby books. But the mainly 30-to-60+ year old women on FB are! They are a perfect PB audience. And, they are (or can be?) kind and chatty and people I enjoy talking with. We can discuss this all you like; you may have a very different experience or perspective on apps. But that’s my take on why I won’t be mentioning that clock app over the course of the 31 days. If it’s been proven to work for you, feel free to include it in your plan!]

We want to look at AND clean up our branding across every site/app we have or are thinking about. We should start with the one that has the largest or most engaged audience, and work our way down the list.

Bottom line: as far as author branding, we should ultimately spend the most amount of our time where there is the biggest potential payoff.

And we’d never know where if we didn’t just take that assessment.

Now, since I’m an action girl and this feels like groundwork, if you’re like me you probably don’t feel like this is really “getting started” because you haven’t acted on anything yet.

Be careful what you wish for, lol, because I have an ongoing daily task for you. Pick either the platform you like the most (for me, Twitter) or the one you most want to grow your following (for me, toss up btwn FB and Twitter). Right now, open your fave and follow ten new people. Yep 10. Should be super easy. Don’t angst over it, just follow 10 people that you want to engage with. And do it again every day this month.

First action task:

EVERY DAY, when you wake up, before you even get out of bed, follow 10 new people.

I know you have your phone next to your bed, don’t make excuses already, it’s only Day One lol. You have time to do this. If you get stumped on where to find them, scroll for someone you admire, or an influencer in your genre and age range with a huge following, and see who they follow. See who follows them. Befriend those peeps. You already know they are the people you want to connect with!

Recap: Today you made a huge list of assessments in your notebook with one page for each social media site listing current number of followers and SMART goals, and you chose the top three platforms to focus on this month.

And you will follow 10 new people in one of those platforms–every day this month!

Helpful Day One? Too much to do, or read? Leave a comment and let me know.

31 Day Author Platform Challenge Day 2: Set up with sign-ups

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New-accounts-R-Us

Canva options for different social media templates

[Before we start, have you followed 10 new people yet?]

Welcome to Day 2! How did yesterday go? Learn anything surprising about your author brand, or lack thereof? It’s okay to find we’re not at the very top of your game. With busy lives we tend to be stuck in survivor mode and don’t think about long-term goals or big-picture stuff. That’s one of the reasons I want to do this challenge—to stop placing band-aids and start fixing those broken bones. Heck, to start avoiding injury! I hope yesterday gave you a better sense of where you stand, and recommits you to sustaining a consistent image. The (positive!) consistent image is what will help us grow.

Today we are going to lay some groundwork by making sure we have accounts for all the apps that will make our next few weeks easier. It’s a total drag to be on a roll only to find out you have to create a new account or download a new app. So we’re taking care of that today, with the apps we’ll be using the most.

You’ll be signing up for any new social media you’re interested in, for the apps you need to create pdfs/gifs/videos/memes and cool posts, and look into automation tools to make your life easier.

New social media accounts:

First up are the new accounts you want to start using (if there are any). Spend a few minutes today opening those accounts, picking a handle, setting up a profile and bio, etc. Just create the account. Maybe you need a domain name and you can secure that today, or maybe a new Goodreads Author Page is on your ToDo list. No need to post anything, or broadcast the new account. Simply sign up.

Graphic design help:

Second, since visuals get more attention in rankings, the amount of time people spend looking at it, and the fact the post stands out more, we will be making several meme-type posts this month. (That’s just a fancy way of saying a post with words that has a fancy background and images/photos/video.) I want to be sure you have a way to do that. Look into ways that make sense for you. I need to make sure you already have accounts in place to make gifs and memes, like Canva, Book Brush, Instagram, Imgflip, GiphyAdobe, newer sites like Venngage, or the ol’ PowerPoint. Git yer tail a-movin’ and look into them, then sign up for a few. You need at least one.

  • Most services have a 30-day trial to take for a spin. Starting with free gives you the option to upgrade to the paid version later, if you find you need it.
  • As an aside, if you are a published author and haven’t seen or used Book Brush yet, run, don’t walk to bookbrush.com. I am not getting paid to say this–I’m simply floored at their services. They have hundreds and hundreds of templates that let you pop in your book cover to all sorts of scenarios, from seeing someone reading YOUR BOOK on the beach to your book being tucked into someone’s Christmas stocking. Super cool, and easy. Literally drag and drop. I’m still on the free trial; a few months before my next book I’ll likely shell out the dough. Both they and Canva have free templates specifically designed for each different platform, and other bennies in paid version like logo creation. Those two are my personal top go-tos for post creation. I suggest you sign up for both and play around. Total time suck but fun!

Schedulers:

Third, you need an automation tool. It does several things. It will let you create several posts/memes ahead of time and will automatically post them on the dates and times you schedule. It’ll also get your post out across all your platforms simultaneously, so you don’t have to go to each account separately, thus saving you time. Hootsuite used to be the gold standard, but they charge now, so I abandoned ship and have been using the free version of Buffer. Buffer maxes out at three platforms in the free version but hey that’s still a time saver. I will also admit it’s not foolproof as I’m still figuring it out why it won’t connect to my Insta, but I have high hopes. (If you know of a good free version of schedulers like Sprout Social, Postify, Social Omph, etc, let us know in the comments!) Check with your web host too; if your host can do it for you, you might not even need a scheduler. I noticed WordPress works with Anchor podcast, for example, and will automatically post an audio version of your blog post to your Anchor channel (yes, it sounds cool and the note is on my To Do list!). I know it also lets you schedule your posts to go live on later dates and will post a highlight of your new posts on almost any social media you connect to it. (If you know what else it might be able to do for me, pls share that in comments too!) I also know Insta lets you share any Insta post you create with other platforms (click the three dots on top right and click “Share to…”). But having one place that does it all is great. Look into it!

If you’re already set on all accounts:

If you already had all the above completed, give yourself a gold star! For you, today’s task is to follow 5-10 new people in BOTH your SECOND and THIRD favorite platforms. (Thought you’d skate today, huh? Not on my watch! lol)

Cross promote:

Make sure each social media account you have references all the other social media accounts you have–at least to the best of your ability.

Recap in four parts: Set up any new social media accounts you are interested in. Sign up for services that offer (free) graphic design help. Find and sign up for a (free) automation tool. Make sure each of your current accounts references your other social media accounts, including website (if you’re proud of it).

Tomorrow we work on our website, so if you have always wanted to create one, grab that domain name and host and start now, so you’re ready!

31 Day Author Platform Challenge Day 3: Quote it

Posted in 31 day author platform challenge, Writer's Platform, Writing Children's Books by

[Before we start, have you followed 10 new people yet?]

We’ve done a ton of thinking and a little bit of grunt work. Let’s take a break and do some fast action. Our Day 3 of the 31 Day Author Platform Challenge is a simple task. Remember those accounts I told you to sign up for and open? Today you’re going to create a gif/png/meme of your favorite writing-related author quote, and post it across all your social media platforms–even the new ones. You can choose a cool quote from a character in your published book if you’d like; the background image could be a page from the book or your book cover (assuming you have rights to do so–check first!). And, you’ll be keeping your author brand in mind as you do so.

Note: a gif is video while a meme (in PDF, JPG, PNG, HTML, XML, etc formats) is a static image. I use the terms interchangeably.

Creating the PNG/PDF

  1. If you don’t have a quote in mind already, do an online search for one. Consider flipping through old conference notes for something a speaker said that resonated with you.
  2. Go to Canva or Book Brush or Imgflip or Insta or whichever you prefer, and check out the (free) quote templates already created. No sense recreating the wheel. They might have actual quotes already waiting for you in the template itself. I got the above wording from Book Brush in the quotes template.
  3. Add the quote to the template as necessary, and who said it. In my example, it’s more a thought so I didn’t worry about an attribution (Book Brush didn’t offer one anyway). From a visual standpoint, I should have moved the quote up over the image of the boy a bit so the PNG isn’t so tall. But I got impatient.
  4. Are those template font and colors “on brand” for you? If not, change them to ones that are. I changed the template’s background color and font.
  5. Add in your website or social media handle, in a subtle 10-point or smaller font, about 50-75% opaque text so it doesn’t jump out, and place it at the very bottom or vertically along the side. In the above example, my URL is too large and too obvious. This way you get credit when it’s copied, RTed, or goes viral. You also get brand recognition. The quote below is more on brand for me, and has softer URL.
  6. Bonus points if in the post caption you add an interaction Q such as “What do you think?” or “What’s your take?”
  7. Post away! Add it to every account you have: FB, Twitter, Insta, etc. If you chose and opened that automation tool like you were supposed yesterday, this will be suuuper easy for you…one and done!
  8. Bonus points if you take the time in each platform to target each different audience with an interactive Q posted in the caption such as “What do you think?” or “What’s your take?” Remember, your FB audience, for example, might need the Q worded differently than your website audience. Yes, it takes more time to do that, but could be worth it.

Note: if adding to your blog or website, and you have the time or desire, add +/- 300 words on why the quote is important and relevant to you. It’s a blog, afterall. But OK if no; it’s fine to simply post the gif/png/pdf.

How long did it take you, start to finish? Leave a note in the comments.

That’s it! Day 3 complete!