Who knew that within weeks the words “viral” and “virus” would have such polarizing connotations? The year 2020 sure is a unique beast. As authors, we’re
forced gifted lots of home time to create. The longer we’re home, the more (ideally) we’re writing. Hooray for opportunity.
One of my first thoughts has been, “I better make sure my stuff is good. With everyone else home with all this free time, writing and rewriting, there is going to be more competition than ever.”
My next thoughts are, “Wait…with everyone home writing, who is out there buying? Is it even worth submitting? Will it sell?”
I did some digging. Talked to friends and colleagues–authors, illustrators, agents, big publishers, small publishers. Researched a bit–the big picture international news down to smaller scope of our children’s book industry. I wanted to see for myself:
What is going on in the publishing world? What will it look like ahead?
I’m no expert (my Econ degree and MBA play no part in this post!). I’m just a curious author that likes research and is concerned about our future. I know other authors are wondering too. Here’s what I’ve found:
For those TLDR types, lemme say this: Yes, books are still selling (but they are slowing). No, it’s not horrific (changes will come about slowly, and even if the world is magically back to normal tomorrow, we will still see small repercussions down the line in a year or two). Yes, there is a big uptick in pandemic plotlines and both agents and editors are saying KNOCK IT OFF. No, there is no reason stop writing and submitting–as long as it’s your very best work. So no panicking, OK? Keep creating. It’s what you do.
- Books are selling. Great! But of course numbers aren’t as high as usual. A study in Sweden shows a sharp decrease in March sales compared to last year (boo), but an uptick in online sales greatly softened the blow, and the LA Times reports the new ABA-backed online-only Bookshop.org has reported a 400% increase in sales since opening in February (*crowd cheering*). Marketwatch states overall book sales have been driven by juvenile nonfiction in particular, which are up 25% year-to-date, and up 65% for the six weeks ending April 11, according to NPD BookScan. “We definitely seeing an uptick in kids’ educational and activity book sales this week,” reports Kristen McLean, NPD books industry analyst. Sure, bookstores and libraries are temporarily closed, tradeshows (where many small publishers rely on sales) have been cancelled, and those free e-books don’t always cut it for parents and kids…yet people are still reading, and books are still selling. Publishers reiterate to me that most sales are activity books (understandably) and series (books they can rely on). Debuts–if an author/illustrator can hold a successful virtual launch–are doing OK but not as good as if they were live or on tour. [Side note: You can help your friends and indies by ordering ANYTHING from your local bookstore as they likely deliver; not only will they appreciate it but it might keep them from going under. Ask your friends to do the same.]
- Agents and publishers are still buying. Work-for-hire is still assigning. But…likely not as much. One reason is, due to slower sales, many books they were going to release this summer or fall have been pushed to next year or later, so they won’t need as many titles in 2021 or 2022–the timeframe the title they’d sign today would be released. And if they think sales are going to continue to drop in the near future, they might not take on as many new titles…making them pickier than ever. And they’ll have to be choosy…agents are saying their inbox is fuller than usual (one said even though she is closed to both queries and submissions and only accepts via her website anyway, ever-eager writers are blatantly subbing directly via her email regardless)(not cool!), and The Guardian reports some publishers are seeing a three-fold uptick in submissions! [Side note: It doesn’t mean the pool of writers is better, but it does mean it’s much bigger. It’s harder to get noticed. How is yours unique? Better than the others? You don’t have to submit any or every thing you’re writing right now. Just keep writing. Maybe it’ll turn into something (better) down the line.]
- Think you’ve got a great idea for a story that takes place during a pandemic? Well so does everyone else. Not only are publishers and editors already tired of seeing dystopian (especially pandemic) plotlines, the main issue is timing. As agent Jennifer Laughran points out, “publishing is a long game.” While the world may be changing overnight, our industry moves slowly. A book takes a good 2 to 5 years to get to market. The last thing a 12-year-old kid will want to do is relive the time their own 8-year-old self was quarantined at home. Without toilet paper.
Bottom line: like every industry in the world publishing is slowing–but all signs point to us doing okay in the long run. The future of publishing may be changed for good after this. Maybe even for the better. But it won’t change overnight. Stay positive. Keep on plugging away, giving it your best. And maybe happiest.
Seeing as we are now living in a real dystopian society, it might be time for ideal worlds to make a comeback. Let’s lighten up.-Bitsy Kemper
2 thoughts on “Are Books Selling?”
As always, Bitsy, I appreciate your research and insights. And of course, little laugh-out-loud about 12-year-olds and lack of TP never hurts. Thanks again.
Lol, thx Tiffany 🙂 Write on!